The Hannaru Edit · Category
Behind-the-scenes stories on Korean beauty brands.
136 articles
Brand Stories
Anua's Heartleaf Pore Control Cleansing Oil became one of K-beauty's biggest viral products. Full brand review with ingredient analysis and sourcing info.
Brand Stories
Numbuzin's numbered skincare system has gone viral globally. Complete brand guide covering No.1 through No.5, best products, ingredients, and sourcing.
Brand Stories
Dear Klairs pioneered K-beauty for sensitive skin globally. Complete brand review of their Supple Preparation Toner, Vitamin C Drop, and cruelty-free approach.
Brand Stories
Illiyoon's Ceramide Ato Cream is Korea's go-to moisturizer for sensitive and eczema-prone skin. Full brand review from Amorepacific's barrier repair experts.
Brand Stories
SKIN1004 built their brand around Madagascar centella asiatica. Full review of their hero ampoule, Poremizing line, and why retailers worldwide stock them.
Brand Stories
Tocobo made K-beauty sunscreen exciting with their Bio Watery and Vita Tone Up formulas. Full brand review with product analysis and sourcing guide.
Brand Stories
Heimish's All Clean Balm became a cult classic in K-beauty. Full brand review covering their cleansing balm, Bulgarian Rose line, and sustainable approach.
Brand Stories
Romand dominates the K-beauty lip tint market with Juicy Lasting Tint and Glasting Water Tint. Full brand review with product analysis and wholesale guide.
Brand Stories
Arencia is one of Korea's fastest-growing skincare brands with 21,000+ monthly searches and near-zero competition. Here's what global buyers need to know.
Brand Stories
Pyunkang Yul is built on a 47-year Korean herbal medicine clinic. Here's why global buyers are sourcing this brand and what products drive the most demand.
Brand Stories
ByUR combines Korean and Japanese skincare expertise with special focus on pore care. Available at Olive Young, their products exclude 25 harmful allergens a...
Brand Stories
Everything you need to know about Torriden: brand story, DIVE-IN product line, key ingredients, and where to source wholesale.
Start sourcing
Explore a curated collection of premium Korean skincare and cosmetics brands for your business.