Brand Stories
LEVERO - Korean Beauty Brand Story
LEVERO by Smecolabs combines traditional wisdom with modern science. Their philosophy 'Honest Care for You and Nature' drives their vegan-certified products ...
Hannaru Team·
The Hannaru Edit · Category
Brand Stories
Behind-the-scenes stories on Korean beauty brands.
136 articles
Brand Stories
Equlib - Korean Beauty Brand Story
Founded in Seoul in 2019, Equlib is a lifestyle beauty brand celebrating balance. Their signature Eau Briller Pads feature natural ingredients from Korea's p...
Hannaru Team·
Brand Stories
MAYBENA - Korean Beauty Brand Story
Founded in 2018, MAYBENA creates skincare with the philosophy 'gift for my skin.' Their specialty is sheet masks and PDRN products, with the name combining '...
Hannaru Team·
Brand Stories
Oclearien - Korean Beauty Brand Story
O'clearien is a Korean skincare brand enriched with the power of nature. Their Complete 3-Step Skincare Layered Line offers brightening and anti-wrinkle bene...
Hannaru Team·
Brand Stories
BOM - Korean Beauty Brand Story
BOM (Beauty of Majesty) is a Korean brand under the slogan 'You can be Beautiful, MORE.' Known for long-lasting makeup like eyeliner and lip lacquer, their E...
Hannaru Team·
Brand Stories
KISSMUSES - Korean Beauty Brand Story
KISSMUSES is a Korean cosmetics brand with the inspiring tagline 'Kiss the inspiration, You're the Muses.' The brand helps you discover your true self, belie...
Hannaru Team·
Brand Stories
Isntree: The Quiet K-Beauty Brand With a Cult Following
Isntree built a loyal following with simple, effective formulations. Complete brand review covering their Hyaluronic Acid Toner, Green Tea line, and more.
Hannaru Team·
Brand Stories
Goodal Green Tangerine Vitamin C Serum: The Affordable Brightening Hero
Goodal's Green Tangerine Vita C Dark Spot Serum delivers vitamin C brightening at an accessible price. Full brand review with ingredient analysis.
Hannaru Team·
Brand Stories
Anua Heartleaf Cleansing Oil: The Brand That Made Oil Cleansing Go Viral
Anua's Heartleaf Pore Control Cleansing Oil became one of K-beauty's biggest viral products. Full brand review with ingredient analysis and sourcing info.
Hannaru Team·
Brand Stories
Numbuzin: The Numbered K-Beauty Brand Taking Over Global Skincare
Numbuzin's numbered skincare system has gone viral globally. Complete brand guide covering No.1 through No.5, best products, ingredients, and sourcing.
Hannaru Team·
Brand Stories
Illiyoon Ceramide Ato Cream: The Dermatologist-Loved K-Beauty Moisturizer
Illiyoon's Ceramide Ato Cream is Korea's go-to moisturizer for sensitive and eczema-prone skin. Full brand review from Amorepacific's barrier repair experts.
Hannaru Team·
Brand Stories
Heimish: The Brand Behind K-Beauty's Most Iconic Cleansing Balm
Heimish's All Clean Balm became a cult classic in K-beauty. Full brand review covering their cleansing balm, Bulgarian Rose line, and sustainable approach.
Hannaru Team·
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