Free sample
Naru Box
Korean Beauty Wholesale — Direct from 228+ K-Beauty Brand Owners
Naru Box · Korea's curated beauty chest
Meet rising K-beauty. Only on Hannaru.
Pick up to 5 samples — up to $200 of product — from 228+ Korean brand owners. Good fits get shipping free too.
We hand-pick indie Korean labels that skip trade shows entirely — sample their hero products here before you decide what to source.
Curated selection·Ships from Hannaru·Fully tracked
See it in action
Watch the latest
Build your box, track it, and message brands — on the Naru Box app or on the web.
What is Naru Box
A curated chest, sent from the naru.
In old Korea, precious things travelled in a ham — a carefully packed chest. Naru Box (나루함) brings that to sourcing: we scout indie Korean labels before they ever reach a trade show floor, and curate each brand down to its hero products — so sampling comes before any sourcing decision, not after.
A curated chest worth more than the shipping — try Korea's best before you commit.
Build your boxCurated selectionsamples · good fits ship free
Naru Box
Free samples, shipped by Hannaru
Curated samples our team stocks and ships for you — no minimums, just cover shipping. Sample & quote requests are handled directly by Hannaru.
Free sample
NewNaru Box
Free sample
Naru Box
Free sample
NewNaru Box
WHAT A SKIN
Pure Me Foam Cleanser
An award-winning 500g family cleanser, tested on sensitive skin and clinically shown to reduce pore sebum by 69.39% after one use, leaving skin clean and comfortable without tightness.
$16.00 value · free samples for the right fit
Free sample
Naru Box
Free sample
NewNaru Box
Free sample
Naru Box
Free sample
NewNaru Box
Hannaru · Korea's beauty trading port
A trading port for Korea's best beauty.
For centuries, merchants met at the naru to trade across the water. Hannaru is that port for K-beauty — brand owners on one side, buyers on the other, no middleman between. Sample the goods in a curated box before you trade at scale.
Why Hannaru
How Naru Box works
From box to your door.
The simplest way to sample K-beauty before you source at scale.
01
Build your box
Browse Naru Box and fill one box with the samples you want to try.
02
Enter your address
We calculate one flat box shipping to your door — anywhere.
03
Shipping covered for good fits
Samples are free; good fits get a coupon that covers shipping too.
04
We ship, you try
One tracked box, door to door. Then deal with the brand directly.
Sourcing guides
- Olive Young Best Sellers 2026: Top Products Worth SourcingWhat is actually selling in Korea's biggest beauty retailer, read as a sourcing shortlist.
- Best Korean Niacinamide Serums 2026: Pores, Brightening & What to Actually BuyWhich niacinamide percentages do what, and which Korean serums are worth stocking.
- Cruelty-Free Korean Skincare Brands: The Complete 2026 GuideBrand-by-brand certification status — the question buyers get asked before they stock.
- Korean Skincare for Eczema and Sensitive Skin: A Gentle Approach That WorksWhat to look for on the label when the customer's barrier is already compromised.
- Best Korean Waterproof Sunscreens for Sport and Outdoor Use in 2026Water-resistance ratings explained, and the Korean SPFs that hold up outdoors.
- Best Non-Toxic Korean Sunscreens for Clean Beauty LoversFilter-by-filter, which Korean sunscreens meet clean-beauty buying criteria.
Naru Box
Try Korea's best, before you buy.
Build a curated box of samples — Hannaru ships it, and good fits get shipping free. The simplest way to source K-beauty with confidence.
Build your box