Naru Box — free samples, pay only shipping.Browse
K-Beauty B2B Platform

Connect Directly with Korean Beauty Brands

Your Online Trade Show, 365 Days a Year

Hannaru is a B2B matching platform that connects global buyers directly with Korean cosmetic brand managers. No middlemen, no waiting—just direct communication with 219+ K-Beauty brands.

Why Hannaru?

Hannaru — han (Korea) + naru (a river harbor)

A naru is the harbor where boats gather and set out to sea. Hannaru is the harbor where K-beauty sets sail to the world — and where you dock to meet its makers directly.

Han means Korea; naru is the old Korean word for a river harbor — the place where journeys begin. Hannaru is your harbor to Korean beauty: connecting global buyers straight to brand owners, with no middlemen in between.

219+K-Beauty Brands
1:1Conference Call Support
FastAverage Response

Better Than Any Trade Show

Access more brands than the largest K-Beauty exhibitions, without leaving your office

Traditional Trade Show

  • Limited dates & locations
  • Travel & accommodation costs
  • Limited brand selection
  • Brief meeting time
  • Delayed follow-up

Hannaru Platform

  • Available 24/7, 365 days
  • Access from anywhere
  • 219+ curated K-Beauty brands
  • Unlimited communication
  • Direct brand manager contact

Everything You Need Before Sourcing

All the actions you need before placing your first order, in one platform

Explore Brand Details

Browse 219+ K-Beauty brands with detailed profiles, product lines, and brand stories

Request Meetings

Schedule online or offline meetings directly with brand managers

Direct Communication

Send inquiries and receive responses directly from brand representatives

Download Catalogs

Access product catalogs, price lists, and marketing materials instantly

Request Quotations

Get custom quotes based on your order volume and requirements

Request Samples

Order product samples to evaluate quality before committing

How Hannaru Works

Three simple steps to connect with K-Beauty brands

01

Discover Brands

Browse our curated collection of 219+ Korean beauty brands. Filter by category, product type, or business model.

02

Send Your Request

Submit meeting requests, sample orders, catalog downloads, or custom inquiries directly to brand managers.

03

Connect & Grow

Receive responses and start building direct relationships with Korean beauty brands for your business.

Hannaru Support Services

We're here to help when you need us

Sample Delivery Support

We assist with sample shipping logistics to ensure your samples arrive safely and quickly.

Online Conference Setup

Need help arranging a video call with a brand? We can facilitate and translate if needed.

Sourcing Consultation

Our team can provide guidance on K-Beauty trends, brand recommendations, and market insights.

Ready to Start Your K-Beauty Business?

Join thousands of global buyers connecting with Korean beauty brands

Get Started Free