Why Hannaru?
Try it before you order.
For centuries merchants met at the naru to trade across the water. Hannaru is that port for K-beauty — fill one box with samples from any brands you like, we ship it, and you decide after you have held the products in your hands.
Sourcing K-beauty is a bet placed blind
You are asked to commit to a wholesale order for products you have never touched — and to do it through people who did not make them. Here is what that costs you:
Ordering Sight Unseen
Texture, scent and finish decide whether a product sells. A photo cannot tell you.
Samples Cost a Fortune
Every brand ships separately — five brands means five parcels and five freight bills.
Higher Prices
Vendors add 15-40% markup on top of brand prices
Slow Communication
Messages pass through multiple parties, taking weeks
One box, gathered at the naru
Pick samples from any brands you like. We gather them into a single Naru Box, ship it once, and you try before you commit to a wholesale order — then deal with the brand owner directly.
Samples Are Free
You only cover one flat shipping fee for the whole box
Many Brands, One Parcel
Mix brands freely — it still arrives as a single tracked shipment
10-30% Better Prices
No vendor markup means direct-from-brand pricing
Then Deal Directly
Negotiate MOQ, exclusivity and terms with the brand owner
Hannaru vs Traditional Platforms
What changes when you can try the products first
| Feature | Traditional Platforms | Hannaru |
|---|---|---|
| Trying Before You Order | Rarely possible | Free samples, any brands |
| Sample Shipping | One parcel per brand | One box, one flat fee |
| Who You Talk To | Vendors & Distributors | Brand Owners & Managers |
| Pricing | Marked up 15-40% | Direct from brand |
| Response Time | Days to weeks | fast response |
| Negotiation | Fixed terms | Flexible, direct negotiation |
| Product Authenticity | May vary | 100% guaranteed |
| Custom Terms | Rarely available | Discuss directly with brand |
| Multi-Brand Browsing | Limited | 219+ brands in one place |
How it works
From browsing to holding the products — five steps
Browse
Explore 219+ verified K-Beauty brands
Build your box
Add samples from any brands — mix freely
Pay shipping only
The samples are free; one flat fee per box
We ship, you try
One tracked parcel, straight to your door
Then order
Negotiate the wholesale order with the brand owner
Why buyers source through Hannaru
Judge the Product, Not the Photo
Texture, scent and finish are what your customers actually buy. Hold the products first, then decide which lines are worth a wholesale order.
Samples are freeOne Box, One Shipping Fee
Sampling five brands normally means five parcels and five freight bills. We gather them at the naru and send one tracked shipment.
One flat feeBetter Pricing
Without vendor markup, you get direct-from-brand pricing. Our buyers report 10-30% savings compared to working with distributors.
10-30% savingsDecision-Maker Access
Talk to export managers and brand owners who can make decisions on pricing, MOQ, exclusivity, and custom formulations.
Direct to decision-makersAuthentic Products
Products come directly from the brand. No risk of counterfeit or grey market goods. 100% authenticity guaranteed.
100% authenticTry Korea's best, before you buy.
Build a curated box of samples from 219+ K-Beauty brands.
The samples are free — you only cover shipping.
Free for buyers. No platform fees. Start sourcing today.