Question 1

What is Hannaru and how is it different?

Accepted Answer

Hannaru connects you directly with Korean beauty brand owners and managers - no middlemen, no vendors, no markup. Browse 219+ verified K-Beauty brands, request meetings, and get responses quickly. Unlike other B2B platforms where you deal with distributors, here you negotiate directly with decision-makers for better prices and authentic products.

Question 2

How quickly do brands respond?

Accepted Answer

Brands on Hannaru typically respond quickly to meeting and sample requests. Direct communication with brand owners means no delays from intermediaries. Our team actively monitors response times and follows up with brands to ensure you get timely replies.

Question 3

Is Hannaru free for buyers?

Accepted Answer

Yes, using Hannaru is completely free for buyers. There are no platform fees for browsing brands, requesting meetings, or requesting samples. You only pay for products you order directly from brands.

Question 4

Why are wholesale prices better on Hannaru?

Accepted Answer

By eliminating middlemen and connecting you directly with brand owners, there is no vendor markup on Hannaru. You get direct-from-brand pricing and can negotiate bulk discounts directly with decision-makers, resulting in 10-30% better pricing compared to working through distributors.

Question 5

How can I request samples from K-Beauty brands?

Accepted Answer

You can request samples by visiting a brand's profile page and clicking 'Request Sample'. Provide your business information and product interests. Sample terms vary by brand - some offer free samples, others may charge for shipping.

Question 6

How do I schedule a meeting with Korean beauty brands?

Accepted Answer

Click 'Request Meeting' on any brand's profile page. You can request video meetings, phone calls, or in-person meetings. Brands typically respond quickly. You communicate directly with brand decision-makers - no middleman required.

Question 7

Can I negotiate directly with Korean brand owners?

Accepted Answer

Yes! On Hannaru, you communicate directly with brand decision-makers - owners and export managers. This enables flexible negotiations on pricing, MOQ, exclusivity deals, and customized terms that would not be possible through distributors or vendors.

Question 8

What types of K-Beauty brands are on Hannaru?

Accepted Answer

Hannaru features 219+ verified Korean beauty brands across categories including skincare, makeup, haircare, and bodycare. We feature both established brands and emerging indie brands. All brands are verified and have English-speaking export teams ready to work with international B2B buyers.

Question 9

Do I need to speak Korean to use Hannaru?

Accepted Answer

No. All brands on Hannaru have English-speaking export teams. The platform interface supports multiple languages including English, Japanese, Chinese, French, Spanish, German, Portuguese, Russian, Indonesian, and Vietnamese. You can communicate with brands entirely in English.

Question 10

How is my personal information protected?

Accepted Answer

We comply with GDPR and other privacy protection laws. All collected personal information is securely protected. For detailed information, please refer to our Privacy Policy and Privacy Statement.

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