The Hannaru Edit · Category
Behind-the-scenes stories on Korean beauty brands.
136 articles
Brand Stories
Discover LA MUSE, the Korean skincare brand embracing quiet luxury with their minimalist philosophy, delivering 99% effectiveness through simplicity and premium formulations.
Brand Stories
Made in Busan, COSTALGIA offers 'Korean Skincare That Feels Like a Dream.' Their Patra C series combines the beauty of the past with present-day innovation, ...
Brand Stories
Meet VIVAKOREA, the Korean body care brand whose flagship breast cream has held the #1 position for over a decade, proving specialized expertise creates lasting market leadership.
Brand Stories
Explore Essenherb, the Korean skincare brand harnessing wild K-herbs like 90% tea tree concentration, delivering powerful natural results through clean, effective formulations.
Brand Stories
Toolif (Tool+Lifestyle) is a Korean brand specializing in trendy and practical beauty tools. Their innovative products like the Volume Heating Eyelash Curler...
Brand Stories
enoufy (이너피) is a Korean wellness and self-love beauty brand focusing on hydration, elasticity, and slow aging. Their philosophy centers on wellness skincare...
Brand Stories
KINMULA is a Korean skincare brand offering innovative solutions for modern skin concerns. Their products combine traditional Korean beauty wisdom with cutti...
Brand Stories
EcoBe is a Korean eco-conscious beauty brand combining sustainability with effectiveness. Their environmentally-friendly formulations deliver results while r...
Brand Stories
labelyoung is a bold and exciting Korean beauty brand known for its 'Shocking' product line. They specialize in multi-functional makeup and skincare products...
Brand Stories
TISHA is a specialized Korean skincare brand focusing on acne treatment and troubled skin solutions. With advanced formulations designed to target blemishes,...
Brand Stories
Deeponde is a Korean skincare brand focused on deep hydration and skin barrier support. Their products feature advanced hydrating technologies to deliver moi...
Brand Stories
LICORNE (meaning unicorn in French) is a Korean brand with a French motif offering vegan skincare. Their rice and cactus-based cosmetic lines feature 100% ve...
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