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Brand Stories
Anua Brand Guide: Heartleaf K-Beauty Phenomenon
Complete guide to Anua, the Korean skincare brand that made heartleaf a global ingredient trend with its bestselling toner.
Hannaru Team·
The Hannaru Edit · Category
Brand Stories
Behind-the-scenes stories on Korean beauty brands.
136 articles
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Brand Stories
15 Best Korean Skincare Brands in 2026: The Complete Guide
A definitive guide to the 15 best Korean skincare brands in 2026, from cult favorites like COSRX to rising stars like Numbuzin and Mixsoon.
Hannaru Team·
New
Brand Stories
Tocobo: The K-Beauty Sunscreen Brand That Changed SPF Forever
Tocobo made K-beauty sunscreen exciting with their Bio Watery and Vita Tone Up formulas. Full brand review with product analysis and sourcing guide.
Hannaru Team·
New
Brand Stories
Dear Klairs: The Original K-Beauty Brand for Sensitive Skin
Dear Klairs pioneered K-beauty for sensitive skin globally. Complete brand review of their Supple Preparation Toner, Vitamin C Drop, and cruelty-free approach.
Hannaru Team·
New
Brand Stories
Numbuzin Complete Brand Guide: K-Beauty's Rising Star
Complete guide to Numbuzin, the viral K-beauty brand known for numbered skincare products and science-backed formulations.
Hannaru Team·
New
Brand Stories
Top 20 Korean Skincare Brands: From Cult Favorites to Hidden Gems
A curated guide to the 20 best Korean skincare brands — from global icons like COSRX to emerging indie brands worth watching in 2026.
Hannaru Team·
New
Brand Stories
Torriden Brand Review: Best Products, Ingredients & Where to Buy
Everything you need to know about Torriden: brand story, DIVE-IN product line, key ingredients, and where to source wholesale.
Hannaru Team·
New
Brand Stories
12 Best Natural Korean Skincare Brands You Should Know in 2026
These 12 natural Korean skincare brands prioritize clean formulations, plant-based ingredients, and sustainable practices without sacrificing K-Beauty efficacy.
Hannaru Team·
Brand Stories
Dr.Oracle: When Dermatology Expertise Meets K-Beauty Innovation
Discover Dr.Oracle, the dermatologist-developed Korean skincare brand born from Oracle Dermatology Clinic, bringing professional-grade treatments to your daily routine.
Hannaru Team·
Brand Stories
Dr.Percent - Korean Beauty Brand Story
Dr.Percent specializes in retinol and skin texture improvement products. With scientifically-backed formulations, they help users achieve smoother, more refi...
Hannaru Team·
Brand Stories
VT Cosmetics: The Reedle Shot Revolution Transforming K-Beauty
Discover how VT Cosmetics pioneered the home microneedling trend with their viral Reedle Shot series, bringing professional skincare results to your daily routine.
Hannaru Team·
Brand Stories
Mitos Healthcare - Korean Beauty Brand Story
Mitos Healthcare is a Korean brand combining healthcare expertise with skincare. Their medically-informed products deliver therapeutic benefits.
Hannaru Team·
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