The Hannaru Edit · Category
Behind-the-scenes stories on Korean beauty brands.
136 articles
Brand Stories
These 12 natural Korean skincare brands prioritize clean formulations, plant-based ingredients, and sustainable practices without sacrificing K-Beauty efficacy.
Brand Stories
Discover Dr.Oracle, the dermatologist-developed Korean skincare brand born from Oracle Dermatology Clinic, bringing professional-grade treatments to your daily routine.
Brand Stories
Dr.Percent specializes in retinol and skin texture improvement products. With scientifically-backed formulations, they help users achieve smoother, more refi...
Brand Stories
A curated guide to the 20 best Korean skincare brands — from global icons like COSRX to emerging indie brands worth watching in 2026.
Brand Stories
Complete guide to Numbuzin, the viral K-beauty brand known for numbered skincare products and science-backed formulations.
Brand Stories
Discover how VT Cosmetics pioneered the home microneedling trend with their viral Reedle Shot series, bringing professional skincare results to your daily routine.
Brand Stories
Mitos Healthcare is a Korean brand combining healthcare expertise with skincare. Their medically-informed products deliver therapeutic benefits.
Brand Stories
WHAT A SKIN is a Korean skincare brand dedicated to achieving perfect skin. Their transformative products help users discover their best skin potential.
Brand Stories
efilow is a Korean skincare brand specializing in effective, science-backed formulations. Their products target various skin concerns with precision ingredie...
Brand Stories
Jigott is an affordable Korean skincare line by Skinine Cosmetics. They offer quality products at accessible prices, with bestsellers including their Snail U...
Brand Stories
motomont is a Korean skincare brand offering modern, effective solutions. Their streamlined products fit seamlessly into busy lifestyles.
Brand Stories
KIWIGLOW is a Korean vegan skincare brand using 100% vegan, EWG green grade ingredients. They practice eco-friendly clean beauty and donate monthly to animal...
Start sourcing
Explore a curated collection of premium Korean skincare and cosmetics brands for your business.