Product Guides
Korean Toner & Essence Guide for Wholesale Buyers
Master the Korean toner and essence category with this wholesale guide covering product types, the difference between essence, serum, and ampoule, and sourcing tips.
Hannaru Team·
The Hannaru Edit · Tag
#K-Beauty
376 articles
Brand Stories
MAYMER - Korean Beauty Brand Story
MAYMER is a Korean beauty brand celebrating everyday beauty moments. Their products make skincare a delightful daily ritual.
Hannaru Team·
Brand Stories
derDM - Korean Beauty Brand Story
derDM is a Korean skincare brand offering dermatologist-developed solutions. Their clinical formulations provide professional-grade care.
Hannaru Team·
Beginner Guide
Korean Body Care Routine: The Complete Guide for Retailers and Buyers
Learn the step-by-step Korean body care routine and how retailers can merchandise this emerging category to capture new consumer spending.
Hannaru Team·
Brand Stories
Hidden Gems of K-Beauty: Discovering & Growing Small Brands
Discover the strategic advantages of focusing on small, innovative K-Beauty brands, including niche appeal, exclusivity, and strong brand stories. Learn how to find these hidden gems and implement strategies for their growth in your market, covering marketing, feedback, and overcoming challenges.
Hannaru Team·
Ingredient Guide
Best Hyaluronic Acid K-Beauty Products from Olive Young Brands
Discover K-beauty's best hyaluronic acid products for intense hydration. From serums to creams, find the perfect moisture boost from top Olive Young brands.
Hannaru Team·
Brand Stories
Lilai - Korean Beauty Brand Story
Lilai is a Korean skincare brand offering innovative beauty solutions rooted in K-beauty traditions. Their products combine modern formulations with time-tes...
Hannaru Team·
Brand Stories
BRAYE - Korean Beauty Brand Story
BRAYE is a Korean beauty brand focused on brave, bold beauty. Their products empower users to express themselves confidently.
Hannaru Team·
Brand Stories
ALIVELAB: Different Cosmetics for Those Who Dare to Stand Out
Meet ALIVELAB, the K-beauty brand that embraces uniqueness with innovative products like Cotton Candy Balls and Centella Dressing Powder, proving different is beautiful.
Hannaru Team·
Product Guides
Top 5 Vegan K-Beauty Brands to Watch in 2026: The Future of Sustainable Beauty
Explore the top 5 vegan K-Beauty brands poised for growth in 2026, including Dear, Klairs, innisfree, Melixir, Sioris, and Be Plain. Discover their commitment to cruelty-free, sustainable, and effective formulations for conscious consumers.
Hannaru Team·
Brand Stories
Muldream: The Vegan K-Beauty Brand Powered by Rice Bran Water
Discover Muldream, the EWG green-rated Korean skincare brand that harnesses the power of rice bran water for gentle, effective vegan beauty that works for everyone.
Hannaru Team·
Brand Stories
IHK - Korean Beauty Brand Story
IHK is a Korean skincare brand focused on intensive hydration care. Their moisture-boosting products deliver deep, lasting hydration.
Hannaru Team·
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Discover 219+ K-Beauty brands
Explore a curated collection of premium Korean skincare and cosmetics brands for your business.