Brand Stories
AIPPO - Korean Beauty Brand Story
Born from a Seoul aesthetic shop in 2010, AIPPO launched as a specialized cosmetic brand in 2016. They pride themselves on using natural ingredients while el...
Hannaru Team·
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#K-Beauty
368 articles
Brand Stories
Always be Pure - Korean Beauty Brand Story
Always be Pure is a Korean skincare brand offering Forest Therapy calming products. Their formulations draw from nature's healing power to soothe sensitive a...
Hannaru Team·
Brand Stories
MUMCHIT - Korean Beauty Brand Story
MUMCHIT is a Korean lifestyle brand specializing in casual fragrances and body care. Their products bring everyday luxury through accessible, delightful scen...
Hannaru Team·
Brand Stories
May Island - Korean Beauty Brand Story
Established in 2014, May Island is a natural beauty brand committed to environmental sustainability. Their products harness the power of nature to deliver ef...
Hannaru Team·
Industry Trends
K-Beauty Trends 2026: What's Hot in Korean Skincare This Year
Discover the top Korean skincare trends shaping 2026, from barrier-focused formulations and probiotic skincare to AI personalization and sustainable beauty.
Hannaru Team·
Brand Stories
Cellology - Korean Beauty Brand Story
Cellology is a medical-grade Korean beauty brand specializing in cell-level skincare. Their Blue Eraser line and advanced formulations target skin concerns a...
Hannaru Team·
Brand Stories
dr.pepti: The Peptide Powerhouse Redefining Anti-Aging Skincare
Explore how dr.pepti harnesses the power of 17 different peptides to deliver professional-grade anti-aging results, making advanced skincare accessible to everyone.
Hannaru Team·
Brand Stories
Treed - Korean Beauty Brand Story
Treed is a Korean skincare brand drawing inspiration from nature. Their tree-derived ingredients provide powerful, natural skincare benefits.
Hannaru Team·
Brand Stories
facerepublic: Clean Vegan Skincare for the Effortlessly Beautiful
Meet facerepublic, the Korean skincare brand making clean, vegan beauty effortless with streamlined routines and effective formulations for the modern minimalist.
Hannaru Team·
Industry Trends
Waterless K-Beauty: Solid & Concentrated Products for Export
Learn how waterless K-Beauty products including solid cleansers, concentrated serums, and powder washes are transforming export logistics while meeting sustainability demands from global retailers.
Hannaru Team·
Product Reviews
Best Korean Shampoo Products: Top K-Beauty Hair Care Picks
Discover the best Korean shampoos for every hair type — from scalp care and anti-hair loss to hydrating formulas and volume-boosting picks.
Hannaru Team·
Industry Trends
AI & Personalization in K-Beauty: Technology Disruption
Discover how AI skin analysis tools, personalized formulations, and smart beauty devices are transforming the K-Beauty industry and creating new wholesale opportunities for tech-forward buyers.
Hannaru Team·
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