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#K-Beauty

376 articles

Equlib - Korean Beauty Brand Story

Brand Stories

Equlib - Korean Beauty Brand Story

Founded in Seoul in 2019, Equlib is a lifestyle beauty brand celebrating balance. Their signature Eau Briller Pads feature natural ingredients from Korea's p...

Hannaru Team·
K-Beauty Clean Beauty Movement: Formulation Trends 2026

Industry Trends

K-Beauty Clean Beauty Movement: Formulation Trends 2026

Explore the clean beauty movement reshaping Korean cosmetics in 2026, from ingredient transparency and EWG ratings to regulatory shifts driving formulation innovation for global wholesale buyers.

Hannaru Team·
MAYBENA - Korean Beauty Brand Story

Brand Stories

MAYBENA - Korean Beauty Brand Story

Founded in 2018, MAYBENA creates skincare with the philosophy 'gift for my skin.' Their specialty is sheet masks and PDRN products, with the name combining '...

Hannaru Team·
Oclearien - Korean Beauty Brand Story

Brand Stories

Oclearien - Korean Beauty Brand Story

O'clearien is a Korean skincare brand enriched with the power of nature. Their Complete 3-Step Skincare Layered Line offers brightening and anti-wrinkle bene...

Hannaru Team·

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