Brand Stories
Numbuzin: The Numbered K-Beauty Brand Taking Over Global Skincare
Numbuzin's numbered skincare system has gone viral globally. Complete brand guide covering No.1 through No.5, best products, ingredients, and sourcing.
Hannaru Team·
The Hannaru Edit · Category
Brand Stories
Behind-the-scenes stories on Korean beauty brands.
136 articles
Brand Stories
Dear Klairs: The Original K-Beauty Brand for Sensitive Skin
Dear Klairs pioneered K-beauty for sensitive skin globally. Complete brand review of their Supple Preparation Toner, Vitamin C Drop, and cruelty-free approach.
Hannaru Team·
Brand Stories
Illiyoon Ceramide Ato Cream: The Dermatologist-Loved K-Beauty Moisturizer
Illiyoon's Ceramide Ato Cream is Korea's go-to moisturizer for sensitive and eczema-prone skin. Full brand review from Amorepacific's barrier repair experts.
Hannaru Team·
Brand Stories
SKIN1004 Brand Review: The Centella Specialists Retailers Need to Know
SKIN1004 built their brand around Madagascar centella asiatica. Full review of their hero ampoule, Poremizing line, and why retailers worldwide stock them.
Hannaru Team·
Brand Stories
Tocobo: The K-Beauty Sunscreen Brand That Changed SPF Forever
Tocobo made K-beauty sunscreen exciting with their Bio Watery and Vita Tone Up formulas. Full brand review with product analysis and sourcing guide.
Hannaru Team·
Brand Stories
Heimish: The Brand Behind K-Beauty's Most Iconic Cleansing Balm
Heimish's All Clean Balm became a cult classic in K-beauty. Full brand review covering their cleansing balm, Bulgarian Rose line, and sustainable approach.
Hannaru Team·
Brand Stories
Romand: How Korea's #1 Lip Tint Brand Conquered Global Makeup
Romand dominates the K-beauty lip tint market with Juicy Lasting Tint and Glasting Water Tint. Full brand review with product analysis and wholesale guide.
Hannaru Team·
Brand Stories
Arencia: The Korean Skincare Brand Quietly Taking Over Global Markets
Arencia is one of Korea's fastest-growing skincare brands with 21,000+ monthly searches and near-zero competition. Here's what global buyers need to know.
Hannaru Team·
Brand Stories
Pyunkang Yul: The Research-First Korean Brand Global Buyers Are Discovering
Pyunkang Yul is built on a 47-year Korean herbal medicine clinic. Here's why global buyers are sourcing this brand and what products drive the most demand.
Hannaru Team·
Brand Stories
BYUR - Korean Beauty Brand Story
ByUR combines Korean and Japanese skincare expertise with special focus on pore care. Available at Olive Young, their products exclude 25 harmful allergens a...
Hannaru Team·
Brand Stories
Torriden Brand Review: Best Products, Ingredients & Where to Buy
Everything you need to know about Torriden: brand story, DIVE-IN product line, key ingredients, and where to source wholesale.
Hannaru Team·
Brand Stories
Natural Shine - Korean Beauty Brand Story
Natural Shine is a Korean cosmetics brand available at Olive Young, Korea's leading health and beauty store. They specialize in eco-friendly and natural mate...
Hannaru Team·
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