Brand Stories
derDM - Korean Beauty Brand Story
derDM is a Korean skincare brand offering dermatologist-developed solutions. Their clinical formulations provide professional-grade care.
Hannaru Team·
The Hannaru Edit · Category
Brand Stories
Behind-the-scenes stories on Korean beauty brands.
136 articles
Brand Stories
Hidden Gems of K-Beauty: Discovering & Growing Small Brands
Discover the strategic advantages of focusing on small, innovative K-Beauty brands, including niche appeal, exclusivity, and strong brand stories. Learn how to find these hidden gems and implement strategies for their growth in your market, covering marketing, feedback, and overcoming challenges.
Hannaru Team·
Brand Stories
Lilai - Korean Beauty Brand Story
Lilai is a Korean skincare brand offering innovative beauty solutions rooted in K-beauty traditions. Their products combine modern formulations with time-tes...
Hannaru Team·
Brand Stories
BRAYE - Korean Beauty Brand Story
BRAYE is a Korean beauty brand focused on brave, bold beauty. Their products empower users to express themselves confidently.
Hannaru Team·
Brand Stories
ALIVELAB: Different Cosmetics for Those Who Dare to Stand Out
Meet ALIVELAB, the K-beauty brand that embraces uniqueness with innovative products like Cotton Candy Balls and Centella Dressing Powder, proving different is beautiful.
Hannaru Team·
Brand Stories
Muldream: The Vegan K-Beauty Brand Powered by Rice Bran Water
Discover Muldream, the EWG green-rated Korean skincare brand that harnesses the power of rice bran water for gentle, effective vegan beauty that works for everyone.
Hannaru Team·
Brand Stories
IHK - Korean Beauty Brand Story
IHK is a Korean skincare brand focused on intensive hydration care. Their moisture-boosting products deliver deep, lasting hydration.
Hannaru Team·
Brand Stories
ASIS-TOBE - Korean Beauty Brand Story
ASIS-TOBE is a Korean skincare brand bridging current and future beauty. Their innovative products transform skin step by step.
Hannaru Team·
Brand Stories
Morethan8: The Hair Thickening Revolution Powered by Matsutake Mushroom
Discover Morethan8, the Korean hair care brand that rose to Amazon #3 bestseller with their innovative Matsutake mushroom hair thickening technology.
Hannaru Team·
Brand Stories
DIRE - Korean Beauty Brand Story
DIRE is a Korean beauty brand offering direct, effective solutions. Their targeted products address specific skin concerns efficiently.
Hannaru Team·
Brand Stories
shua ireh - Korean Beauty Brand Story
shua ireh is a Korean skincare brand offering gentle, soothing formulations. Their products provide calm, balanced care for all skin types.
Hannaru Team·
Brand Stories
Aeluri Formula - Korean Beauty Brand Story
Aeluri Formula is a Korean skincare brand offering scientifically-formulated solutions. Their research-backed products address specific skin concerns with ta...
Hannaru Team·
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