Hannaru Reaches 150+ Verified K-Beauty Brands: A Platform Milestone

We're excited to announce that Hannaru has now connected with over 150 verified Korean beauty brands, making it easier than ever for global buyers to source authentic K-beauty products directly from Korea.

What This Means for Buyers

More Choices

With 150+ brands on the platform, you can now discover:

• Emerging indie brands - Be first to market with new K-beauty innovations
• Established favorites - Source popular brands your customers know and love
• Niche specialists - Find brands focusing on specific skin concerns or ingredients

Better Sourcing Experience

Our growing brand network means:

• More competitive pricing through direct brand relationships
• Wider product selection across all K-beauty categories
• Flexible MOQ options from brands eager to reach new markets

Brand Categories Available

Category	Brand Count	Popular Products
Skincare	80+	Serums, moisturizers, masks
Sun Care	25+	Sunscreens, UV protection
Makeup	20+	Lip, eye, face products
Body Care	15+	Lotions, scrubs, treatments
Hair Care	10+	Shampoos, treatments

Featured New Brands

We've recently welcomed several exciting brands to the platform:

Skincare Innovators

Brands bringing new formulations and ingredients to the global market.

Clean Beauty Pioneers

Korean brands leading the way in sustainable and clean beauty.

K-Beauty Classics

Established brands now available for direct wholesale sourcing.

How to Explore New Brands

1. Browse by category - Filter brands by product type
2. Search by ingredient - Find brands featuring specific ingredients
3. Sort by newest - Discover recently added brands
4. View brand profiles - Learn about each brand's story and products

Our Commitment to Quality

Every brand on Hannaru goes through our verification process:

• Business verification - Confirmed Korean business registration
• Product authenticity - Direct brand relationships only
• Quality standards - Brands meet our quality guidelines

What's Next

We're continuing to grow our brand network with a focus on:

• More emerging and indie brands
• Expanded product categories
• Brands with sustainable and clean beauty focus
• Exclusive partnerships for Hannaru buyers

Start Sourcing Today

Ready to explore our expanded brand selection? Browse verified K-beauty brands and start building your product lineup.

Browse All Brands

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Have a brand you'd like to see on Hannaru? Let us know through our brand request feature.