You can also compare Korean cosmetics wholesale suppliers by category on Hannaru.
Why Korean brands are slow to reply
If you have ever emailed a Korean beauty brand and heard nothing back, you are not alone. Most small and mid-sized Korean brands run lean export teams. A short, vague inquiry from an unknown address often sits at the bottom of the list, especially when it arrives in English and asks for "your price list."
The good news: brand teams reply faster when a request is easy to answer. Here is what helps.
1. Contact the brand team directly
On Hannaru you message the brand owner or export team directly from the brand page, with no agent or trading company in between. Your company details travel with the request, so the brand knows who is asking before they open it.
2. Make the request easy to answer
Brand teams answer specific questions first. Include:
| Include | Example |
|---|---|
| Who you are | Online retailer in France, 3 years selling K-beauty |
| What you want | Prices and MOQ for the RealE Ampoule and Intensive Cream |
| Volume | First order around 200 units per SKU |
| Timeline | Planning a launch in March |
| Market rules | Need CPNP status for the EU |
Avoid "please send your catalogue and price list." Ask for two or three products and one decision you need to make.
3. Test before you negotiate
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Brands take buyers more seriously when they have already tried the product. With Naru Box you can pick up to five samples from different Korean brands in one box. The samples are free; approved buyers get their first box shipped free (otherwise one flat fee, shown before checkout).
When a sample works for your customers, go back to that brand with a concrete order question instead of a general inquiry.
4. Contact several brands in parallel
Do not wait on one brand before contacting the next. Shortlist three to five brands in the same category, send the same structured request to each, and compare the answers you get back.
5. Follow up once, politely
If a week passes, send one short follow-up that restates the product and volume. One clear reminder works better than several vague ones.
Frequently asked questions
Does Hannaru guarantee a reply time?
No. Each brand manages its own replies. What Hannaru does is put your request directly in front of the brand team, with your company details attached, so it is easier for them to answer.
Are the samples really free?
Yes. The samples in Naru Box are free. Approved buyers get their first box shipped free; otherwise one flat shipping fee per box, shown before you pay. Duties and taxes at your border are not included.
Who sets the minimum order quantity?
Each brand sets its own MOQ, lead time and payment terms. Some brands start from a single unit, so you can test one SKU before committing to a range.
Ready to start? Build your Naru Box → or browse brands →
Written by
Hannaru Team
Expert contributor at Hannaru, sharing insights about K-Beauty trends, wholesale opportunities, and the latest in Korean skincare innovations.
