Discover the story behind the brand
groundplan
2014-11-01 Launching
"Driven by a 12-year legacy of protecting the most sensitive skin, we are expanding our global retail footprint with proven quality." Founded on a parent’s commitment to ultra-sensitive skin, our brand prioritizes premium ingredients and strict quality control.
Over the past 12 years, we have earned strong market trust, successfully launching in major retail channels including Olive Young, Musinsa, premium department stores, and duty-free shops.
Winner of the 2023 MUSINSA Beauty Awards 2023 CSBA Consumer Satisfaction Brand Award – No.1 No.1 in Mist Category – 2024 Hwahae Skincare Efficacy Awards No.1 in Mist Category –2024 Olive Young
Launched: 2026-06-18
A Matcha-infused hybrid cleanser that transforms from bubble to gommage. Perfect for daily, gentle texture care on sensitive skin, boosting re-purchase with its visual payoff and next-level formula.
Launched: 2026-06-18
Alightweightbubbleserumdesignedforrealabsorption, notstickyshine. Itlayerscomfortablywithoutsitting ontheskin, helpsimprovemoisturebyover1,200% whenappliedthreetimes, and deliverssoothing, recovery, and antioxidantcareinonerefreshingstep.
Launched: 2026-06-18
Adailytexture-cleansingformulawithoutchemicalexfoliantsorcellulose, designedtorefinetexturewithout burdeningsensitiveskin. DevelopedexclusivelybyGroundplan, ithelpssmoothrough, flakytextureand reducetheriskof over-cleansingirritation, leavingskinbalanced, comfortable, and perfectlypreppedfor makeup
Launched: 2026-03-24
For skin that still feels dry after layering skincare, this 50g gel sheet focuses on pure hydration, soothing, and recovery care without heavy oils. Itdeliversdeephydrationwithoutheaviness, makingitidealforoilyand combinationskinthatcanfeelburdenedbyoil-basedmoisturebarriers
Our journey of continuous growth
Global buyer marketing support for your success
Active in market trendsetting, we regularly host pop-ups, lifestyle classes, and brand collaborations, while also launching limited editions of our flagship products
We have been operating in premium malls like Siam Paragon and Emporium in Thailand for six years, and are steadily expanding our exports into major global markets, including Amazon US and the Middle East.
Certifications and credentials obtained
It's certified.moCRA,CPNP
Find our products at these locations