About groundplan — K-Beauty Brand Story
About & Products
Discover the story behind the brand
groundplan
2014-11-01 Launching
"Driven by a 12-year legacy of protecting the most sensitive skin, we are expanding our global retail footprint with proven quality." Founded on a parent’s commitment to ultra-sensitive skin, our brand prioritizes premium ingredients and strict quality control.
Over the past 12 years, we have earned strong market trust, successfully launching in major retail channels including Olive Young, Musinsa, premium department stores, and duty-free shops.
Winner of the 2023 MUSINSA Beauty Awards 2023 CSBA Consumer Satisfaction Brand Award – No.1 No.1 in Mist Category – 2024 Hwahae Skincare Efficacy Awards No.1 in Mist Category –2024 Olive Young
Our Products
Matcha Bubble to Gommage Foam
Launched: 2026-06-18
A Matcha-infused hybrid cleanser that transforms from bubble to gommage. Perfect for daily, gentle texture care on sensitive skin, boosting re-purchase with its visual payoff and next-level formula.
Matcha Relief Bubble Shot
Launched: 2026-06-18
Alightweightbubbleserumdesignedforrealabsorption, notstickyshine. Itlayerscomfortablywithoutsitting ontheskin, helpsimprovemoisturebyover1,200% whenappliedthreetimes, and deliverssoothing, recovery, and antioxidantcareinonerefreshingstep.
Matcha Bubble to Gommage Foam
Launched: 2026-06-18
Adailytexture-cleansingformulawithoutchemicalexfoliantsorcellulose, designedtorefinetexturewithout burdeningsensitiveskin. DevelopedexclusivelybyGroundplan, ithelpssmoothrough, flakytextureand reducetheriskof over-cleansingirritation, leavingskinbalanced, comfortable, and perfectlypreppedfor makeup
Moisture Calming Gel Mask
Launched: 2026-03-24
For skin that still feels dry after layering skincare, this 50g gel sheet focuses on pure hydration, soothing, and recovery care without heavy oils. Itdeliversdeephydrationwithoutheaviness, makingitidealforoilyand combinationskinthatcanfeelburdenedbyoil-basedmoisturebarriers
Growth & Performance
Our journey of continuous growth
Brand growing more than 100%
Marketing Support
Global buyer marketing support for your success
our activities
Active in market trendsetting, we regularly host pop-ups, lifestyle classes, and brand collaborations, while also launching limited editions of our flagship products
expansion of overseas business
We have been operating in premium malls like Siam Paragon and Emporium in Thailand for six years, and are steadily expanding our exports into major global markets, including Amazon US and the Middle East.
Licences & Permits
Certifications and credentials obtained
moCRA,CPNP
It's certified.moCRA,CPNP
Where to Buy
Find our products at these locations
groundplan
Olive Young
- 13, Yeonmujang 7-gil, Seongdong-gu, Seoul, Republic of Korea
MUSINSA MEGASTORE SEONGSU
- 62, Seongsui-ro, Seongdong-gu, Seoul, Republic of Korea
Pick No.3 hannam
- 46-12, Itaewon-ro 42-gil, Yongsan-gu, Seoul, Republic of Korea
Pick No.3 Bukchon
- 44-1, Bukchon-ro 5ga-gil, Jongno-gu, Seoul, Republic of Korea
The Shilla Duty Free
- 249, Dongho-ro, Jung-gu, Seoul, Republic of Korea
City Duty Free
- 535, Beolmal-ro, Gyeyang-gu, Incheon, Republic of Korea