About HWIRAN — K-Beauty Brand Story
About & Products
Discover the story behind the brand
HWIRAN
2023-09-18 Launching
HWIRAN is a hidden masterpiece of Korean aesthetics, reinterpreting tradition for the modern era. We bridge ancient wisdom and cutting-edge science to offer the 'Exclusive Edge' your portfolio needs to dominate the premium segment. Seize the chance to lead your market with HWIRAN.
HWIRAN is a high-performance vegan makeup brand rooted in wellness. We use premium ingredients native to Korea to create healthy formulas that care for the skin while enhancing beauty. Experience a sustainable beauty ritual that harmonizes ethical values with artistic design.
Our Products
Sumuk Eyliner
Launched: 2025-07-03
Inspired by the depth of traditional Korean ink-wash painting, Sumuk Eyeliner reinterprets the 'Line of Korea' with modern wellness. This high-performance vegan liner features rich pigments from native ingredients for a long-lasting finish. Experience the artistic precision only HWIRAN can provide.
Maehwa Silk Cushion
Launched: 2023-11-01
Encased in a design crafted from artisan-woven Hanbok silk, the Maehwa Silk Cushion is a premium vegan formula containing 33% Plum Blossom water. This high-potency ampoule formula allows skin to breathe while providing a smooth, luminous glow. Experience the perfect harmony of traditional craftsmans
Kombucha Black Tea Sun Serum
Launched: 2023-08-31
With 74.9% fermented Kombucha & Black Tea, this vegan sun serum offers a high-performance skincare formula. It provides hypoallergenic UV protection while acting as a perfect makeup primer for a flawless look. Experience a lightweight, no-white-cast finish that can even replace your daily basic care
Where to Buy
Find our products at these locations
HWIRAN Official Online Store
japan
- marui department store