About FONALABS — K-Beauty Brand Story
About & Products
Discover the story behind the brand
FONALABS
2022-10-30 Launching
FoNa is a specialized scar care skincare brand positioned between medical treatment and daily cosmetics. We develop functional products for long-term, everyday scar and sensitive skin management, focusing on repeat use, safety, and global market scalability.
Our Products
Centella Exis classic cream
Launched: 2022-10-31
Centella Exis Classic Cream is a functional skincare product designed for daily skin recovery and long-term scar care. Formulated with Centella Asiatica–derived ingredients, it helps soothe sensitive skin, support the skin barrier, and improve overall skin condition with consistent use.
Its lightweight, low-irritation formula is suitable for everyday application and repeat purchase.
Growth & Performance
Our journey of continuous growth
Brand growing more than 118%
Marketing Support
Global buyer marketing support for your success
Sampling Support
We support buyers with product samples for review, evaluation, and initial market testing. This helps partners better understand FoNa’s texture, positioning, and performance before launch.
Marketing Content Support
We provide key visual assets, product storytelling, and branded content materials to support buyer marketing activities. This allows partners to communicate the brand more consistently across online a
Product Training & Brand Guide
We offer product information and brand guidance to help buyers and sales teams understand FoNa’s positioning, hero SKU, and aftercare concept more clearly.
Channel Collaboration Support
We are open to collaborating with buyers across online, retail, and selective distribution channels. FoNa aims to build long-term partnerships through flexible channel communication and strategic grow
Global Expansion Roadmap
FoNa plans to expand from Korea into global post-procedure home-derma markets through phased growth. Starting with Asia, we aim to build trust through strong customer proof, hero SKU expansion, and strategic online and offline partnerships.
Hero SKU & Line Extension
Our growth starts with strengthening the hero SKU and then expanding into a broader aftercare routine. We aim to develop a clearer scar and trace care portfolio that supports sensitive skin recovery with both professional performance and daily comfort.
Channel & Buyer Growth Plan
FoNa aims to grow through a balanced channel strategy combining D2C, online platforms, and strategic wholesale partnerships. By building strong digital proof first, we plan to expand into wider buyer networks and selected retail opportunities in global markets.
Building a Trusted Aftercare
FoNa’s long-term vision is to become a trusted post-procedure home-derma brand for daily professional care beyond the clinic. We aim to create a new standard in sensitive skin recovery and trace care by combining credibility, comfort, and visible results.
Where to Buy
Find our products at these locations
FoNa777
FoNa777
- https://fona777.kr/product/detail.html?product_no=29