Dear Lauren Intensive Cream

THE PRODUCT A barrier-first daily cream built on 59% centella asiatica leaf water, formulated at pH 5.5 and fragrance-free. Rather than adding ceramides to the formula, Dear Lauren's approach is to help skin produce its own — supported by an advanced drug-delivery system (DDS) that carries actives, including pure vitamin E (real α-tocopherol, not the acetate on most labels), in a 200 nm capsule to where they work. We chose not to patent the delivery system, because a patent means publishing it. THE EVIDENCE - IRB-supervised human trial (22 subjects): skin-barrier recovery +191.94% vs. untreated skin; transepidermal water loss −20.84%. - Irritation index 0.000 in a standard patch test, and again on sensitive, sting-reactive skin. - Full English clinical summaries available on request. THE MARKET Launched late 2023 in Korea; grown by word of mouth and repurchase to 17,000+ verified reviews. Forbes 2025 Best Brand Award — Best Derma Skincare, Korea. FDA/MoCRA registered; U.S. site live (dearlauren.net), U.S. orders open October 1. Made in Korea. BEST FOR Pharmacy and derma retail; post-treatment retail in clinics. Positioned for dry, sensitive, reactive skin — whole-family use.