Dear Lauren Intensive Lip Balm

THE PRODUCT A 4 g lip balm built for lips that chap and stay chapped. An ester-and-wax base carries shea butter, jojoba esters, tocopherol and panthenol, with green tea, coffee seed, rice bran, ginseng, truffle and grape extracts. Cushioned rather than waxy; layers over lipstick. THE POSITION This is the line's basket-filler. At its price it is bought on impulse, finished quickly and repurchased — the SKU that carries brand contact between cream cycles and that a pharmacy can place at the counter. THE MARKET Launched late 2023 in Korea; grown by word of mouth and repurchase — 500,000+ units across the line, 17,000+ verified reviews averaging 4.9/5, and 37% of full-price customers reorder. Forbes 2025 Best Brand Award, Best Derma Skincare, Korea. FDA/MoCRA registered. Made in Korea. BEST FOR Counter and checkout placement; gift sets and sampling programs.