Korean Beauty Wholesale for US Buyers
US demand for K-beauty keeps climbing, but sourcing direct from Korea is hard for American buyers. Hannaru connects US retailers, boutiques and distributors with verified Korean brand owners — compare MOQs and pricing, check US-market considerations, and order samples before you commit.
Source direct
No middlemen — contact brand owners directly.
Samples first
Order a sample box before bulk commitments.
Import-ready
Vetted, regulation-ready Korean brands.
Korean USA brands to source
Popular usa products
TENZERO
ALOE UV TONE UP BODY SUN-CREAM
Sunblock SPF 46, PA+++ + Whitening + Anti-Wrinkle functional Powerful tone up! Instant whitening! Body sunscreen!
AGEZERO
Hyaluronic Calming Moisture Cream
A lightweight yet deeply moisturizing cream that replenishes moisture, soothes the skin, and provides long-lasting hydration without stickiness.
skindorothy
PANTOBLUE Mist Skin Toner
PANTOBLUE Mist Skin Toner is a lightweight, alcohol-free facial toner formulated with 10,000 ppm Panthenol, Houttuynia Cordata Extract, Madecassoside, and 7 types of Hyaluronic Acid. It helps hydrate and refresh the skin while providing comfortable daily care. The convenient mist format can be used as a toner, facial mist, or toner pack for easy and versatile skincare.
Free sample
NewNaru Box
FORENCOS
Triple Shield Sun Serum
Personalized Sun Care Solution Different Solution for Every Skin Moment
$23.00 value · you pay only shipping
Pre-Order
baegayul
Baegayul Bomyul Soap
Baegayul Bomyul Soap is a cute pink daily cleansing bar designed for babies and children, featuring Job’s Tears, Calamine, Centella, Olive Oil, Propolis, and Scutellaria to gently cleanse, moisturize, soothe, and condition delicate skin.
baegayul
Keitrine Soap
A daily cleansing soap formulated with Coix Seed, Centella Asiatica, Scutellaria, and Artemisia extracts, creating a rich, creamy lather that gently removes impurities while helping keep the skin feeling moisturized, soothed, and comfortably refreshed after cleansing.
FACE REPUBLIC
Full Bloom Sun Tint
Tinted sun moisturizer that protects skin from UV rays and evens out skin tone with a natural blooming finish.
Sourcing FAQ
Do I buy directly from the Korean brand or through a middleman?
Directly from the brand. Hannaru connects you with the brand owner — you negotiate pricing, MOQ and terms with them, with no distributor markup in between.
How does shipping to the US work?
Brands ship internationally and Hannaru's Naru Box consolidates samples into one tracked shipment. For full wholesale orders, freight and terms are arranged directly with the brand.
Are Korean products compliant for US retail?
Sunscreens are regulated as OTC drugs in the US while most skincare is a cosmetic. Confirm labeling, claims and documentation directly with the brand before importing.