US demand for K-beauty keeps climbing, but sourcing direct from Korea is hard for American buyers. Hannaru connects US retailers, boutiques and distributors with verified Korean brand owners — compare MOQs and pricing, check US-market considerations, and order samples before you commit.
Source direct
No middlemen — contact brand owners directly.
Samples first
Order a sample box before bulk commitments.
Import-ready
Vetted, regulation-ready Korean brands.
Tinted sun moisturizer that protects skin from UV rays and evens out skin tone with a natural blooming finish.
Lightweight sun gel that protects the skin from UV rays with a radiant glow and non-sticky finish.
With the soothing effects of Centella Asiatica to moisturize damaged and irritated skin. Centella Asiatica Extract 100,000ppm
Day & night nourishing cream that restores skin firmness and elasticity with plant-derived bakuchiol, leaving a youthful, plump skin.
AHA/BHA moisturizer that calms irritated skin with cica and aloe extracts while deeply hydrating with plant-derived squalane.
Ceramide cream concentrate that strengthens damaged skin barrier and soothes the skin with rich, long-lasting hydration.
Brightening toner that vitalizes and purifies dull, uneven skin tone with vitamin ingredients, leaving the skin smooth and hydrated.
Rose-infused cleansing oil that effortlessly melts away makeup, impurities, and excess sebum while deeply cleansing pores for a refreshed, balanced skin.
Mild daily toner that deeply hydrates with 8 types of Hyaluronic Acids (HA) while balancing skin’s pH level.
Do I buy directly from the Korean brand or through a middleman?
Directly from the brand. Hannaru connects you with the brand owner — you negotiate pricing, MOQ and terms with them, with no distributor markup in between.
How does shipping to the US work?
Brands ship internationally and Hannaru's Naru Box consolidates samples into one tracked shipment. For full wholesale orders, freight and terms are arranged directly with the brand.
Are Korean products compliant for US retail?
Sunscreens are regulated as OTC drugs in the US while most skincare is a cosmetic. Confirm labeling, claims and documentation directly with the brand before importing.