Naru Box — free samples, pay only shipping.Browse

Korean Beauty Wholesale for US Buyers

US demand for K-beauty keeps climbing, but sourcing direct from Korea is hard for American buyers. Hannaru connects US retailers, boutiques and distributors with verified Korean brand owners — compare MOQs and pricing, check US-market considerations, and order samples before you commit.

Source direct

No middlemen — contact brand owners directly.

Samples first

Order a sample box before bulk commitments.

Import-ready

Vetted, regulation-ready Korean brands.

Korean USA brands to source

Popular usa products

Sourcing FAQ

Do I buy directly from the Korean brand or through a middleman?

Directly from the brand. Hannaru connects you with the brand owner — you negotiate pricing, MOQ and terms with them, with no distributor markup in between.

How does shipping to the US work?

Brands ship internationally and Hannaru's Naru Box consolidates samples into one tracked shipment. For full wholesale orders, freight and terms are arranged directly with the brand.

Are Korean products compliant for US retail?

Sunscreens are regulated as OTC drugs in the US while most skincare is a cosmetic. Confirm labeling, claims and documentation directly with the brand before importing.