Sourcing K-beauty usually means layers of distributors and markups. Hannaru removes them: source Korean beauty directly from the brand owner, compare MOQs and certifications side by side, request samples with Naru Box, and negotiate terms yourself — all in one place.
Source direct
No middlemen — contact brand owners directly.
Samples first
Order a sample box before bulk commitments.
Import-ready
Vetted, regulation-ready Korean brands.
Tinted sun moisturizer that protects skin from UV rays and evens out skin tone with a natural blooming finish.
Lightweight sun gel that protects the skin from UV rays with a radiant glow and non-sticky finish.
With the soothing effects of Centella Asiatica to moisturize damaged and irritated skin. Centella Asiatica Extract 100,000ppm
Day & night nourishing cream that restores skin firmness and elasticity with plant-derived bakuchiol, leaving a youthful, plump skin.
AHA/BHA moisturizer that calms irritated skin with cica and aloe extracts while deeply hydrating with plant-derived squalane.
Ceramide cream concentrate that strengthens damaged skin barrier and soothes the skin with rich, long-lasting hydration.
Brightening toner that vitalizes and purifies dull, uneven skin tone with vitamin ingredients, leaving the skin smooth and hydrated.
Rose-infused cleansing oil that effortlessly melts away makeup, impurities, and excess sebum while deeply cleansing pores for a refreshed, balanced skin.
Mild daily toner that deeply hydrates with 8 types of Hyaluronic Acids (HA) while balancing skin’s pH level.
Do I buy directly from the Korean brand or through a middleman?
Directly from the brand. Hannaru connects you with the brand owner — you negotiate pricing, MOQ and terms with them, with no distributor markup in between.
Can I try products before placing a wholesale order?
Yes. With Naru Box you can build a box of samples from participating brands and try them before committing — one box, one flat shipping, fully tracked.
How is sourcing on Hannaru different from a distributor?
A distributor resells at a markup and controls the range. On Hannaru you deal with the brand owner directly, so you get better terms, full catalog access, and a direct line for reorders and new launches.