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Source Korean Beauty Direct from Verified Brands

Sourcing K-beauty usually means layers of distributors and markups. Hannaru removes them: source Korean beauty directly from the brand owner, compare MOQs and certifications side by side, request samples with Naru Box, and negotiate terms yourself — all in one place.

Source direct

No middlemen — contact brand owners directly.

Free samples first

Try samples in a Naru Box — good fits get shipping free too.

Import-ready

Vetted, regulation-ready Korean brands.

Korean Sourcing brands to source

Popular sourcing products

How to buy Korean sourcing wholesale on Hannaru

  1. 1

    Browse verified brands

    Compare Korean sourcing brands above — product range, certifications and MOQs on each brand page.

  2. 2

    Try free samples in a Naru Box

    Add samples from several brands to one Naru Box. Samples are free, Hannaru ships one tracked box, and buyers who are a good fit get shipping free on their first box.

  3. 3

    Talk to the brand owner

    Message the brand directly to agree wholesale pricing, MOQ, lead time and Incoterms — no distributor markup in between.

  4. 4

    Place your wholesale order

    Order the products that tested well with your customers, then reorder directly from the same brand as you grow.

Sourcing FAQ

Do I buy directly from the Korean brand or through a middleman?

Directly from the brand. Hannaru connects you with the brand owner — you negotiate pricing, MOQ and terms with them, with no distributor markup in between.

Can I try products before placing a wholesale order?

Yes. With Naru Box you can build a box of samples from participating brands and try them before committing — one box, one flat shipping, fully tracked.

How is sourcing on Hannaru different from a distributor?

A distributor resells at a markup and controls the range. On Hannaru you deal with the brand owner directly, so you get better terms, full catalog access, and a direct line for reorders and new launches.