What skincare ingredients are trending these days?

Hi everyone! I'm currently planning to launch a new skincare line through OEM, and I'm looking for something that really stands out in the market. Rather than using common ingredients that every brand already has, I'd love to develop products with unique, innovative, or even "wow-factor" ingredients that can help differentiate the brand. I'm especially interested in ingredients that give the skin a bright, radiant, and glowing appearance or are known for improving overall skin tone. I'd love to hear what's currently trending in your market. Which skincare ingredients are becoming popular right now? Are there any new or underrated ingredients you think will be the next big trend? What ingredients are customers asking for the most? If you were launching a new skincare brand today, which ingredients would you choose? Also, I'm curious about your experience in the market. What are your current best-selling skincare products? Are brightening products performing well, or are other categories seeing stronger demand? I'd really appreciate any insights, recommendations, or market trends you can share. Thank you in advance!