Then I Met You Cleansing Balm Review: The Luxury K-Beauty Balm

Then I Met You is a Korean skincare brand founded by Charlotte Cho, the co-founder of Soko Glam. The brand is built around the concept of "jeong" — a Korean term describing the deep attachment and care that forms between people over time. Applied to skincare, it translates to intentional, caring formulas.

Their Living Cleansing Balm has become one of the most recommended cleansing balms in the K-Beauty community, praised for its skin-nourishing ingredients and effective makeup removal.

What Makes a Good Cleansing Balm?

A cleansing balm should accomplish several things: dissolve sunscreen and makeup efficiently, rinse clean without leaving a film, and leave skin feeling nourished rather than stripped. Most cleansing balms fail at least one of these criteria. The Then I Met You Living Cleansing Balm succeeds across all three.

Key Ingredients

Squalane Derived from plant sources (typically olives or sugarcane), squalane is an emollient that closely mimics the skin's natural sebum. It dissolves oil-based impurities without clogging pores and leaves skin soft without greasiness.

Calendula Extract An anti-inflammatory botanical known for soothing irritated skin. Particularly relevant for those with redness, rosacea-prone skin, or post-procedure sensitivity.

Camellia Sinensis (Green Tea) Leaf Extract Rich in antioxidants, particularly EGCG, which neutralizes free radical damage and provides a mild brightening effect.

Ceramide NP A lipid naturally found in the skin's barrier layer. Its inclusion in a cleanser is unusual and thoughtful — cleansing can temporarily disrupt ceramide levels, and having it in the formula provides support.

Bakuchiol A plant-derived retinol alternative that delivers mild cell turnover stimulation without the irritation associated with retinol. Appropriate for daily use, including in a cleanser.

Texture and Performance

The balm comes in a jar with a solid texture that melts on contact with warm skin. The transformation to an oil is immediate and smooth. It has a subtle, clean scent from natural botanicals — mild enough for most fragrance-sensitive users.

Makeup Removal The Living Cleansing Balm removes waterproof mascara, long-wear foundation, and SPF effectively. One thorough massage is sufficient for a full face of makeup. It does not require excessive rubbing, which is important for reducing friction and potential irritation.

Rinsing This is where many balms disappoint. The Then I Met You formula emulsifies cleanly with water — meaning it turns milky white and rinses away without leaving a greasy residue. Post-rinse skin feels hydrated and smooth, not stripped.

Who Is This For?

Best for:

• Dry and combination skin
• Sensitive skin prone to irritation from harsh cleansers
• Those looking for a cleansing balm that doubles as a nourishing first step
• Anti-aging focused routines (squalane + bakuchiol combination)

Consider alternatives if:

• You have very oily skin (a lighter cleansing oil may be preferred)
• You need a budget-friendly option (this sits at a premium price point)

How to Use

1. Start with dry hands on a dry face
2. Scoop a small amount (pea to almond size)
3. Warm between fingertips, then massage onto face in upward circular motions for 60 seconds
4. Add a few drops of water to emulsify — the balm will turn milky
5. Rinse thoroughly with lukewarm water
6. Follow with a water-based second cleanser

Comparison: Then I Met You vs. Popular Alternatives

Banila Co. Clean It Zero — More affordable, popular starter balm. Lighter formula but less nourishing. Rinses similarly well.

Heimish All Clean Balm — Budget-friendly Korean option. Effective makeup removal but without the premium ingredient deck.

Farmacy Green Clean — Western equivalent at a similar price point. Then I Met You wins on ingredient intentionality and skin feel post-rinse.

Retail Potential

Then I Met You has strong brand recognition among K-Beauty enthusiasts and skincare educated consumers. The premium positioning supports healthy retail margins. The brand's storytelling — rooted in Korean philosophy — resonates particularly well in North American and European markets where consumers appreciate narrative-driven brands.

For wholesale inquiries, explore Korean skincare brands at Hannaru.