Naru Talk: The Open Community Where K-Beauty Buyers and Brands Connect

Sourcing Korean beauty used to be a lonely job. Buyers compared notes in scattered group chats, asked the same regulatory questions over and over, and had no direct line to the brands they actually wanted to reach. Naru Talk changes that.

Naru Talk is an open Q&A community built into the Hannaru platform. You can ask questions, find Korean beauty brands, and connect with K-beauty suppliers — all in one place. It is open to beauty buyers and brands worldwide, and it is designed around a single idea: the fastest way to source smarter is to ask the people who already do it.

What is Naru Talk?

Naru Talk is a sourcing-focused discussion board. Think of it as the community layer of the Hannaru platform — a place where buyers and brands talk in the open instead of in private inboxes. It is open to every logged-in user, with no tier requirement to read or participate.

You can use it to:

• Post a sourcing request and have brands reach out to you
• Ask a question about regulations, MOQs, or market trends
• Share a review of your experience with a brand or product
• Post general news and insights about the K-beauty business

The four ways to post

Naru Talk organizes posts by intent, so the right people can find and answer them quickly.

1. Sourcing Request

Looking for specific brands or products? Describe what you need and brands will reach out to you. A sourcing request can include structured details that make it easy for the right supplier to respond:

• Target market — North America, Europe, Southeast Asia, Middle East, Japan, China, Australia, Latin America, or Africa
• Budget range — from under $5K to over $50K
• MOQ preference — from under 100 units to over 1,000 units
• Category — skincare, makeup, haircare, bodycare, fragrance, supplements, tools, or feminine care

Example: "Looking for vegan sunscreen brands with low MOQ."

2. Question

Have a question about K-beauty sourcing, regulations, or market trends? Ask the community. This is where the collective experience of importers worldwide pays off — the kind of knowledge that is hard to find in any single guide.

Example: "What certifications are needed for the EU market?"

3. Review

Share your experience with a Korean brand or product to help other buyers. Honest reviews from people who have actually placed orders are some of the most valuable content in any sourcing community.

4. General

Share news, insights, or anything related to the K-beauty business — trends to watch, trade-show takeaways, or shifts in consumer demand.

Tag the brands you are looking for

One of the most powerful features of Naru Talk is brand mentions. When you write a post, you can tag the brands you are looking for — they get notified and can respond directly. This collapses the distance between a buyer's question and a brand's answer from weeks of cold outreach to a single notification.

It is the same direct-connection philosophy that runs through the whole platform: no middleman between the buyer and the brand.

How conversations work

Naru Talk is built to surface the best answers, not just the loudest ones.

• Sort by Hot, New, or Top — find active discussions, the latest posts, or the most-viewed threads.
• Replies and comments — answer a post directly, and comment on individual replies to go deeper.
• Best Answer — the original poster can mark the most useful reply with a Best Answer badge, so future readers find the resolution instantly.
• Post status — threads are marked Open, Answered, or Closed so you can see at a glance whether a question still needs help.

Because answers are public and the best one is highlighted, every resolved thread becomes a small piece of sourcing documentation that helps the next buyer.

Who is Naru Talk for?

Buyers use Naru Talk to find brands, validate suppliers, and get straight answers on regulations and logistics from people who have done it before.

Brands use it to discover demand — every sourcing request is a buyer raising their hand — and to respond directly when they are tagged or when a request matches what they make.

That two-sided design is the point. A sourcing request from a buyer and a brand's reply are two halves of the same conversation, happening in the open.

A quick note on your profile

Because brands see your profile when you post, Naru Talk asks you to complete a few basics — your name, company, and country — before you publish. This is not bureaucracy; it is what lets a brand decide whether to reach out and how to follow up. A complete profile gets more and better responses.

Start a conversation on Naru Talk

If you are sourcing Korean beauty for your business, the community is the fastest shortcut you have. Join Naru Talk, post a sourcing request, and tag the brands you want to reach — or just ask the question that has been slowing you down.

And when you find a brand worth evaluating, build a Naru Box to sample its products before you place a wholesale order. Ask in the community, sample in a box, then order with confidence.

Frequently asked questions

Do I need a paid account to use Naru Talk? No. Naru Talk is open to all logged-in users, with no tier requirement to read or post.

How do brands see my sourcing request? Posts are public and organized by type, and you can tag specific brands so they are notified directly. Tagged brands can respond to you in the thread.

What is a Best Answer? The person who started a thread can mark the most useful reply as the Best Answer, making it easy for everyone who reads the post later to find the resolution.

Can brands post too? Yes. Brands participate in the same community — responding to sourcing requests, answering questions, and sharing updates about what they make.