Naru Box: How to Order K-Beauty Samples Before You Commit to Wholesale

Every experienced beauty buyer knows the risk: you find a promising Korean brand online, the photos look great, the ingredient list checks out — but you have never actually felt the texture, smelled the fragrance, or seen how the packaging holds up. Placing a wholesale order on a product you have never touched is one of the most expensive mistakes in sourcing.

Naru Box was built to remove that risk. It lets you build a box of Korean-beauty samples from Naru Direct brands and try them before you commit to a wholesale order. Hannaru sources and ships your box straight to your door — one box, one payment, fully tracked. No middleman.

This guide explains exactly how Naru Box works, who it is for, and how to use it as a sourcing tool.

What is Naru Box?

Naru Box is a sample-ordering service for B2B buyers. Instead of negotiating samples brand-by-brand over email, you add products into a single box and check out once. Today most samples are free, and you only pay flat shipping.

The core idea is simple: sample it first, one box, one shipping.

• Add up to 3 samples from Naru Direct brands into one box
• Enter your address and we calculate one flat box shipping to your door
• Pay once — Hannaru ships your box and you track it door to door

Because the box is sourced and fulfilled directly by Hannaru, you are not waiting on multiple brands, multiple invoices, and multiple shipments. One box, one tracking number.

Why sampling matters before a wholesale order

For a retailer or online seller, a wholesale commitment ties up cash and shelf space. Sampling first protects that investment in ways product photos never can:

• Texture and finish — A gel cream, a balm, and an essence can all be marketed as "moisturizing," but they perform very differently on skin. You need to feel them.
• Fragrance — Scent is one of the top reasons end customers return beauty products. A description cannot tell you whether a fragrance suits your market.
• Packaging quality — Pump function, cap fit, and label durability all affect how a product survives shipping and looks on a shelf.
• Shade and color accuracy — Screens lie. Makeup and tinted products need to be checked in real light.

Sampling turns a gamble into an informed decision. That is the entire purpose of Naru Box.

How Naru Box works, step by step

1. Build your Naru Box

Browse Naru Direct products and tap Add to box on any product with a sample available. Each product card shows the sample status clearly:

• Free sample — currently the most common
• Sample $X.XX — a small per-sample fee on select items
• Sold out or Sample coming soon — temporarily unavailable

A box holds up to three samples. Once you have added what you want, open the box drawer to review your selection.

2. Enter your shipping address

In the box drawer you provide your buyer details (name and email are required; company and phone are optional) and your destination country. As soon as you select a country, Hannaru calculates one flat box shipping rate to your door.

Shipping is a simple flat rate based on destination zone — no confusing per-item or weight-based math:

Destination zone	Standard box shipping
Zone 1 — East & Southeast Asia (Japan, China, Taiwan, Singapore, etc.)	$12
Zone 2 — North America, Europe, Oceania (US, UK, Germany, Australia, etc.)	$20
Zone 3 — Rest of world	$28

All prices are in USD. If your samples are free, your total is simply the flat shipping for your zone.

3. Pay once — we ship, you track

Checkout is handled through PayPal. After payment you receive an order reference (in the format SMO-YYYYMMDD-XXXX), and Hannaru prepares and ships your box. You can track the status — pending, paid, processing, shipped, delivered — anytime under Sample Orders in My Page, with a carrier tracking link once it ships.

Who can use Naru Box?

Naru Box is designed for B2B buyers — retailers, online sellers, and distributors evaluating Korean brands for wholesale. A few practical requirements keep it fair and abuse-free:

• You need to be logged in to check out.
• Your account needs to reach the eligible buyer tier to order samples. If you are not there yet, you can request approval from within the box drawer.
• To keep samples flowing fairly, there is a limit of 2 boxes per 30 days per buyer.

If you are brand new to Hannaru, browse the verified brand directory first to get a feel for what is available, then create your buyer profile.

What makes Naru Box different from emailing brands directly

	Emailing brands one by one	Naru Box
Number of contacts	One thread per brand	One checkout
Shipping	Negotiated separately each time	One flat box rate
Tracking	Scattered across inboxes	One tracking number in My Page
Speed	Days of back-and-forth	Order in minutes
Cost	Often unclear	Transparent flat shipping

Because Hannaru sources and ships the box itself, you skip the middleman entirely. That is the same direct-from-Korea principle behind the rest of the platform — applied to sampling.

Build your first Naru Box

If you are evaluating Korean beauty brands for your store, sampling is the cheapest insurance you can buy before a wholesale commitment. Build your Naru Box — add samples from Naru Direct brands, pay only flat shipping, and try the products before you order.

And once you have tested a few products and have questions about MOQs, certifications, or which brands fit your market, take them to Naru Talk, the open sourcing community where buyers and brands connect directly.

Frequently asked questions

Are Naru Box samples really free? Today most samples are free and you only pay flat shipping. A small number of items carry a per-sample fee, which is always shown on the product card before you add it.

How many samples can I put in one box? Up to three samples per box.

How is shipping calculated? By destination zone, as a single flat rate per box — $12, $20, or $28 depending on your region. The exact amount appears as soon as you select your country.

How do I track my box? Under Sample Orders in My Page. You will see the order status and a carrier tracking link once your box ships.