How to Import Korean Cosmetics: Complete Guide for 2026

Are you wondering how to import Korean cosmetics for your business? The K-beauty industry has exploded globally, with Korean skincare and makeup products becoming must-haves for beauty retailers worldwide. This comprehensive guide covers everything you need to import Korean cosmetics successfully in 2026 — from regulations to finding suppliers and negotiating directly with brands.

Why Import Korean Cosmetics in 2026?

The global K-beauty market surpassed $15 billion in 2025 and continues growing at 9.5% CAGR. Here's why importing Korean cosmetics is a smart business move right now:

• High demand: K-beauty search volume grew 34% YoY in the US and EU markets
• Innovation: Korean brands lead in skincare actives — niacinamide, centella, peptides, exosomes
• Competitive margins: Direct importing delivers 30-60% better margins vs buying through local distributors
• Unique products: Categories like ampoules, sleeping masks, and cushion foundations remain exclusive to Korean brands
• Wholesale availability: 200+ verified Korean beauty brands are now accessible directly via Hannaru

Step 1: Research Korean Cosmetics Regulations

Before you import Korean cosmetics, understand the regulations in your target market.

United States (FDA Requirements)

• Products must comply with FDA cosmetics regulations (updated under MoCRA 2023)
• Proper labeling in English required — ingredients listed by INCI name
• MoCRA update: Facility registration now required for importers over threshold
• No pre-market approval, but safety documentation must be on file

European Union (EU Cosmetics Regulation)

• CPNP (Cosmetics Products Notification Portal) registration required before sale
• Responsible Person (RP) must be appointed in the EU — can be a third-party service
• Product Information File (PIF) required with full safety assessment
• Prohibited substances list: verify your products comply with Annex II

Australia & Canada

• Australia: AICIS (formerly NICNAS) notification for some ingredients
• Canada: Cosmetic Notification Form required within 10 days of first sale
• Natural Health Products: different pathway if any therapeutic claims

Southeast Asia

• ASEAN Cosmetic Directive applies across most ASEAN countries
• Product registration required in Indonesia, Philippines, Vietnam
• Typical registration timeline: 3-6 months

Step 2: Find Reliable Korean Cosmetics Suppliers

Finding the right supplier is the most critical step.

Option 1: Direct from Brand Owners (Recommended)

Best for: Serious importers wanting better pricing and exclusive deals

Working directly with Korean brand owners gives you:

• Best wholesale pricing — no middleman markup
• Exclusive distribution rights potential
• Direct communication for custom labeling requests
• Priority access to new product launches

How to connect in 2026: Hannaru connects buyers directly with 200+ verified Korean beauty brand owners. Request samples, compare brands by category, and contact them directly — no intermediaries.

Option 2: Korean Cosmetics Wholesalers

Best for: Beginners or mixed-brand orders

• Pre-selected product catalogs with smaller MOQs
• Mixed brand orders possible (lower commitment)
• Less control over pricing and exclusivity

Option 3: Trade Shows

Best for: Building in-person relationships

• Cosmoprof Asia (Hong Kong, November)
• in-cosmetics Korea (Seoul, April)
• Beautyworld Middle East (Dubai, May)
• AMORE Pacific Convention (Seoul, September)

Step 3: Understand Minimum Order Quantities (MOQ)

Supplier Type	Typical MOQ	Average Lead Time	Best For
Direct Brand (via Hannaru)	300–2,000 units/SKU	3–6 weeks	Established retailers
Korean Wholesaler	50–100 units/SKU	1–2 weeks	Small businesses
Trading Company	100–500 units/SKU	2–4 weeks	Mid-size importers
OEM/Private Label	1,000–5,000 units	8–16 weeks	Brand owners

Pro tip: On Hannaru, you can message brand owners directly to negotiate flexible MOQs — many brands are willing to start smaller for new markets.

Step 4: Calculate Your Full Import Cost

Understanding your true landed cost is essential before placing any order.

Cost Breakdown Table (per unit estimate)

Cost Component	Range	Notes
Wholesale price	$3–$25/unit	Varies by category
Air freight	$5–8/kg	3–7 day transit
Sea freight	$1–3/kg	2–4 week transit
US import duty	0–6.5%	HS 3304/3305
EU duty	0%	But VAT 19–27% applies
Customs clearance	$80–$200/shipment	Agent fees
Compliance testing	$200–$800/product	If required
Local labeling	$0.10–$0.50/unit	Sticker/relabeling

Rule of thumb: Your total landed cost is typically 1.4–1.8× your ex-factory price for air freight orders.

Payment Terms & Financial Structure

Cost calculation is one half of the import equation — payment structure is the other. Korean beauty brands typically negotiate three payment models, and choosing the right one changes both your cash exposure and your relationship leverage.

Telegraphic Transfer (T/T) — The Default Path

Most direct K-beauty deals settle on T/T (wire transfer):

• 30/70 split (30% deposit, 70% before shipment) — standard for established buyer–brand relationships
• 50/50 split (50% deposit, 50% before shipment) — common for first-time orders with unknown buyers
• 100% upfront — only acceptable from very small brands or extreme rush orders; treat as a flag for due diligence

For first POs, push for 30/70 backed by a signed Pro Forma Invoice with explicit refund clauses if the brand fails to ship within the agreed window. A reputable brand will not refuse this — and if they do, it tells you something.

Letter of Credit (L/C) — When Volume Justifies It

L/C makes sense once individual POs cross USD 30,000–50,000 per shipment. Below that threshold, the bank fees (typically 0.125–0.5% per side) eat into margin without meaningful risk reduction.

When L/C is worth it:

• Container-volume orders (FCL) above USD 50K
• New supplier relationship at large scale where escrow-style protection matters
• Buyer-side credit terms — when your retail bank requires documented import structure

L/C costs both sides. Brands that resist L/C on a 50K+ order are either too small to handle the documentation or unsure they can deliver. Either way, a useful filter.

Escrow Services for First Deals

For first transactions under L/C threshold, escrow platforms add a third-party check at modest cost:

• Alibaba Trade Assurance (if sourcing through Alibaba — note this excludes most premium Korean brands)
• Independent escrow providers like Trustap or Escrow.com (1–4% fee depending on amount)
• Some Korean trading companies (KOTRA-introduced) offer escrow-equivalent payment protection

Currency Choice — KRW vs USD

About 70% of K-beauty wholesale invoices settle in USD, but a growing share of larger brands now invoice in KRW to lock in margin against currency volatility.

• USD invoicing: simpler for non-Korean buyers, brand absorbs FX risk
• KRW invoicing: lower bank fees on the brand side, you absorb FX risk
• Hedge tools: forward contracts make sense above ~USD 100K annual volume — most retail-banking forex desks offer 30/60/90-day forwards

Sample-to-Bulk Transition Pricing

The hardest negotiation often happens not on the first sample order but on the first bulk PO that follows. Brands sometimes use sample-stage pricing as anchor and resist standard wholesale margins on bulk.

Counter-strategy: at sample stage, ask for both sample pricing AND a written bulk-order pricing schedule (e.g., "300–999 units: $X, 1,000–4,999 units: $Y, 5,000+: $Z"). This locks pricing logic before the brand has leverage.

Step 5: Handle Customs and Documentation

Essential documents for every import shipment:

1. Commercial Invoice — Itemized product list with unit prices and total value
2. Packing List — Box-by-box contents with weights and dimensions
3. Bill of Lading / Airway Bill — Main shipping document from carrier
4. Certificate of Origin — Form AK (Korea-ASEAN FTA) or EUR.1 (Korea-EU FTA) for duty reduction
5. Product Specifications Sheet — Full ingredient list, safety data
6. MSDS / SDS — For products with certain actives
7. Import License — Required in some markets (Indonesia, Vietnam, Saudi Arabia)

FTA benefit: Korea has FTAs with the US (KORUS), EU, ASEAN, and Australia. Use the correct Certificate of Origin to reduce or eliminate import duties.

Step 6: Quality Control and Compliance

Before Shipping

• Always request physical samples before placing wholesale orders
• Verify ingredient lists match your market's prohibited substance list
• Check manufacturing date and shelf life (most Korean cosmetics: 3 years unopened)
• Confirm English labeling is either pre-printed or can be stickered

After Arrival

• Inspect shipment for damage — document with photos immediately
• Verify quantities match packing list
• Proper storage: most Korean skincare is best stored under 25°C, away from direct sunlight

Step 7: Build Long-Term Supplier Relationships

The most successful importers treat Korean brand relationships as partnerships:

• Communicate regularly: Share your sales data and market feedback
• Pay on time: Reliability builds trust faster than anything else
• Plan ahead: Give 8–12 weeks advance notice for holiday/peak orders
• Share market intel: Brands appreciate knowing what sells in your region — it helps them prioritize you

Real Importer Case Studies: How Hannaru Buyers Are Sourcing in 2026

The fastest way to learn import workflow is to see how other buyers actually executed deals. Below are three sourcing patterns observed across Hannaru buyer activity in 2026.

Case 1 — Polish Retailer, KRW 100M Single PO

A mid-sized Polish beauty retailer used Hannaru's newsletter discovery flow to identify an emerging Korean K-beauty brand expanding into the EU. From first contact to PO arrival:

• Week 1–2: Sample evaluation (5 SKUs) and ingredient regulatory pre-check against EU CPNP
• Week 3: Direct video meeting with brand founder via Hannaru platform
• Week 4: Pro Forma Invoice negotiation — final terms 30/70 T/T, FOB Busan
• Week 5: 16,000-unit PO confirmed across 3 SKUs (~KRW 100M total)
• Week 6–8: Production batch + sea freight to Gdańsk
• Week 9: Customs cleared (KOREU FTA, 0% duty applied), retail launch

Why it worked: The retailer entered with regulatory homework already done and a clear shelf strategy. The brand prioritized them because they presented a defined launch plan, not just a "test order."

Case 2 — Danish Distributor, KRW 200M+ Multi-Brand Negotiation

A Danish distributor targeting the Nordic premium-beauty segment used Hannaru to assemble a multi-brand assortment instead of locking into a single supplier:

• 4 verified Korean brands shortlisted from Hannaru's category filters (skincare focus)
• Combined PO target ~KRW 200M with consolidated shipping
• Active negotiation on Nordic exclusivity for 2 of the 4 brands
• Compliance pre-check coordinated jointly with all 4 brands to align CPNP timelines

The lesson: Multi-brand POs through one trusted intermediary platform reduce per-brand admin overhead and unlock exclusivity conversations earlier than single-brand procurement.

Case 3 — F-Brand, 9-Country Expansion Pattern

A K-beauty indie brand on Hannaru currently has active deals or LOIs across 9 countries simultaneously: Malaysia, Russia, Lithuania, Belgium, Morocco, Denmark, Bulgaria, Spain, UK, Finland, Mongolia, and Romania. The pattern:

• Smaller initial POs (KRW 4M–30M range) per country
• Each market handled with 30/70 T/T split — manageable cash exposure for both sides
• Several markets escalating toward exclusivity discussions in Year 2
• One unified knok-managed contact thread per market — eliminates the email-blast chaos that kills smaller brands' international expansion

Why this matters for buyers: Brands operating this multi-market pattern are demonstrably export-ready. Their MOQs are realistic, their lead times are predictable, and they have already navigated the regulatory hurdles for similar markets.

💡 Want to find brands with proven export track records? Browse verified brands on Hannaru — each profile shows their existing market presence and shipping history.

Common Mistakes When Importing Korean Cosmetics

1. Skipping regulatory research — MoCRA, CPNP, and ASEAN regulations each have different requirements
2. Choosing on price alone — Quality, reliability, and communication matter more long-term
3. No samples first — Always test before committing to a full order
4. Underestimating lead times — Korean brands often need 4–8 weeks for large orders
5. Ignoring FTA certificates — Missing this can cost you 3–6% in unnecessary duties
6. Using intermediaries unnecessarily — Direct contact via platforms like Hannaru eliminates 20–40% markups

Common Risks Indie Importers Face (and How to Avoid Them)

The mistakes section above covers process gaps. The risks below are the high-cost ones that derail entire shipments and burn budgets — typical of buyers sourcing without verified intermediaries.

Risk 1 — Payment Fraud (50% Upfront, No Shipment)

Pattern: A "brand owner" demands 50–100% upfront via T/T to a personal account, sends a counterfeit Pro Forma, then disappears.

Avoid: Always verify business registration (사업자등록증) and confirm the bank account is registered to the same business entity. Reputable brands invoice from a corporate account; never accept individual-name accounts for first-time wholesale orders.

Risk 2 — Fake KFDA / CPNP Certificates

Pattern: PDF certificate looks legitimate but the registration number returns nothing in the official database.

Avoid: Verify Korean cosmetics safety reports at the Ministry of Food and Drug Safety lookup and EU CPNP notifications via the EU portal. If a brand cannot produce a verifiable certificate number on request, walk away.

Risk 3 — Counterfeit Product Mixed Into Container

Pattern: First 100 units inspected match samples. Units 101–5,000 are rebottled or repackaged counterfeits with degraded formulations.

Avoid: Insist on production batch audit rights in the contract — at minimum, photo evidence of full production lot, ideally a third-party inspection (SGS, Bureau Veritas) at brand expense for orders above USD 30K.

Risk 4 — Customs Rejection (Banned Ingredients, Mislabeling)

Pattern: Korean domestic-market product contains an ingredient permitted in Korea but banned in your destination (common with brightening, sunscreen, hair products).

Avoid: Request the export-grade ingredient list before PO confirmation, not after. Many Korean brands maintain separate domestic and export SKUs — make sure the PO references the export SKU explicitly.

Risk 5 — Brand Goes Silent After First PO

Pattern: First order ships smoothly. Reorder requests get slow replies, then no replies. Brand has prioritized a higher-volume buyer in your market.

Avoid: Negotiate right of first refusal or minimum-quantity supply commitments in your initial contract for the categories you intend to scale. Brands that refuse this clause are signaling you're a transitional partner, not a long-term one.

How Hannaru's Verification Layer Helps

Every brand on Hannaru goes through a verification step covering business registration, export history, and contact authentication before listing. This is not a guarantee against all risk, but it eliminates the most common payment-fraud and fake-certificate patterns at the discovery stage — the layer where most retail-side import failures originate.

Start Importing Korean Cosmetics Today

Your 5-step action plan:

1. Research regulations for your specific target market
2. Browse 200+ verified Korean brands on Hannaru — filter by category
3. Request samples directly from brand owners
4. Negotiate MOQ and terms without middlemen
5. Start with a test order before scaling

Why Buyers Use Hannaru

• Direct brand access: Message Korean beauty brand owners directly
• 200+ verified brands: Pre-vetted, responsive, English-speaking teams
• Category search: Filter by skincare, makeup, sunscreen, haircare, and more
• No middlemen: Better pricing through direct negotiation
• Sample requests: Try products before committing to wholesale orders

Browse Korean Beauty Brands on Hannaru →

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FAQ: How to Import Korean Cosmetics

Q: Do I need a license to import Korean cosmetics? A: It depends on your destination country. In the US, no import license is required for cosmetics, but FDA MoCRA compliance is mandatory. In the EU, you need to appoint a Responsible Person and complete CPNP registration. Indonesia, Vietnam, and Saudi Arabia require product registration before sale.

Q: What is the minimum order quantity (MOQ) for Korean cosmetics? A: MOQs vary widely. Wholesalers may accept 50–100 units, while direct Korean brand orders typically start at 300–2,000 units per SKU. On Hannaru, many brands offer flexible MOQ discussions for new buyers entering new markets.

Q: How long does shipping from Korea take? A: Air freight: 3–7 business days. Sea freight: 2–4 weeks depending on destination. Express courier (DHL, FedEx): 2–4 days for samples.

Q: What are the import duties on Korean cosmetics? A: US: 0–6.5% (HS 3304/3305). EU: 0% duty under KOREU FTA, but local VAT (19–27%) applies. Australia: 0% under KAFTA. Always confirm with your customs broker for your specific product HS code.

Q: Can I import Korean cosmetics and private label them? A: Yes. Many Korean manufacturers offer OEM/ODM services for private labeling. Typical MOQ for private label starts at 1,000–5,000 units. Start by finding OEM-capable brands directly on Hannaru.

Q: What's the best way to find Korean cosmetics suppliers without a trade show? A: The most efficient method in 2026 is using Hannaru — a direct B2B platform connecting buyers with 200+ verified Korean beauty brand owners. You can browse by category, request samples, and start conversations without traveling to Korea.

Q: What ingredients are banned in the US/EU that might be in Korean products? A: The EU bans 1,300+ substances vs the US which bans ~11. Korean products sold domestically sometimes contain ingredients restricted in EU/US. Always verify the ingredient list of any product you plan to import against your target market's restricted list.

Q: How do I verify a Korean cosmetics brand is legitimate before placing an order? A: Three quick checks: (1) confirm the business registration number (사업자등록번호) on Korea's NTS site, (2) verify any KFDA or CPNP certificate via the official lookup portals, and (3) require an existing-customer reference or shipped-PO history. Verified brands on Hannaru have already passed these checks at listing.

Q: What's the difference between OEM, ODM, and private label for Korean cosmetics? A: OEM (Original Equipment Manufacturing) — you provide the formulation, the Korean factory manufactures and packages. ODM (Original Design Manufacturing) — the factory's existing formulations, you customize packaging/branding. Private label is essentially ODM with simpler customization (often label-only). Korean ODM is the dominant model — fastest to launch, lowest dev cost, MOQs typically start at 1,000 units.

Q: Can I get exclusive distribution rights for a region? A: Yes, but rarely on the first PO. Most Korean brands grant regional exclusivity after a buyer demonstrates 6–12 months of consistent reorders or a committed annual volume (typically USD 100K+ for skincare, lower for makeup). Negotiate a written first-refusal clause early; convert to formal exclusivity once volume metrics are met.

Q: How much should I budget for import compliance testing? A: Plan for USD 200–800 per SKU for full destination-market compliance testing in the first import cycle. EU CPNP responsible-person services run USD 200–400 per product annually. US MoCRA registration is free but the safety substantiation file may need lab work (USD 300–600 per claim category). Always factor this into landed cost calculations before quoting retail.

Q: When is the best time of year to source K-beauty for Q4 retail? A: Place initial sample orders in April–May for Q4 holiday retail. Bulk POs need to confirm by early July to allow 6–10 weeks production + sea freight + customs + retail prep. Korean factories experience capacity tightness August–October as global Q4 demand stacks; early POs get prioritized production slots. For air-freight rush orders, the cutoff is roughly mid-September.

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Import Guides by Region

Americas

• Korean Cosmetics Wholesale USA: Best Suppliers & Platforms
• Essential Documents & Procedures for K-Beauty Customs Clearance in the US

Europe

• CPNP Registration in Europe: A Checklist for K-Beauty Buyers
• The Ultimate K-Beauty Sourcing Guide for US & European Buyers

Asia-Pacific

• How to Import Korean Cosmetics to India: Complete Guide
• K-Beauty Market Entry Strategy for Southeast Asia

Wholesale Fundamentals

• K-Beauty MOQ Guide: Understanding Minimum Order Quantities
• K-Beauty Wholesale Guide: MOQ, Pricing & Shipping Explained
• Korean Cosmetics B2B: Complete Platform Guide

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Ready to import Korean cosmetics? Hannaru connects you directly with 200+ verified Korean beauty brand owners. Browse by category, request samples, and start sourcing today — no middlemen.

Region-Specific Import Deep-Dives (2026)

The general 7-step framework applies globally, but each major importing region has region-specific friction points that change wholesale economics. Detailed breakdown:

United States — MoCRA Era Realities

The Modernization of Cosmetics Regulation Act (MoCRA) is fully enforced as of 2025. Practical impact for K-beauty importers:

• Facility registration is mandatory — Korean manufacturers must register with FDA before any product ships to US wholesale buyers. Verify your Korean supplier holds active FDA facility registration before placing PO.
• Adverse event reporting — US importers must maintain 6-year records of serious adverse events. Build this into your operations from day one (CRM tag, customer-service workflow, retention schedule).
• Responsible Person designation — Each SKU sold in US needs a US-based Responsible Person on label. Importers typically serve this role; build the cost (~$200–$800 per SKU per year for compliance services) into landed cost.
• Color additive restrictions — Some Korean color cosmetics use additives not approved for US (e.g., certain lake pigments). Verify the color additive list before bulk PO for makeup categories.
• Sunscreen specifics — US still treats sunscreen as OTC drug. Korean sunscreens with chemical filters not approved by FDA (e.g., some uvinul T 150) cannot be sold as sunscreen in US. Workaround: market as "skincare with SPF" without OTC-drug claims, or source US-approved-filter Korean SKUs.

European Union — CPNP and Responsible Person

CPNP (Cosmetic Products Notification Portal) registration is mandatory for any cosmetic sold in EU. K-beauty-specific points:

• PIF (Product Information File) — Must include full formulation, safety assessment, and challenge testing data. Korean brands provide these but quality varies; budget $300–$800 per SKU for EU Responsible Person to review and supplement.
• Allergen labeling — EU's 26 fragrance allergens must be disclosed on label above threshold concentrations. Korean labels often don't comply by default — relabeling cost: $0.15–$0.45 per unit at scale.
• Animal testing — EU bans animal-tested cosmetics. China's animal-testing requirements for cosmetics conflict — if your Korean supplier sells to mainland China, verify the specific batch lot wasn't subjected to animal testing in any market.
• Country-of-origin labeling — Must state "Made in Korea" or actual production country (some Korean brands manufacture in Thailand/Vietnam for cost).

India — Drugs and Cosmetics Act + BIS

India's cosmetics regulation is administered through CDSCO under the Drugs and Cosmetics Act. Friction points:

• Import license required — Each importing entity needs CDSCO import license. Processing time: 3–6 months.
• Form 42/43 registration — Each individual SKU requires Form 42 (foreign manufacturer registration) and Form 43 (import registration certificate). Per-SKU registration cost: ₹40,000–₹80,000 ($480–$960). Validity: 3 years.
• BIS labeling — Bureau of Indian Standards requires specific labeling (manufacturer name + address, importer name + address, batch, MFG/EXP date in DD/MM/YYYY format, MRP). Korean brand labels need adaptation.
• Sunscreen / SPF — Treated as cosmetic, not drug. Simpler than US, but SPF claims must be supported by COLIPA/ISO testing data.

Southeast Asia (ASEAN) — Common Framework, Country Variations

ASEAN Cosmetic Directive provides shared framework but national implementation differs:

• Singapore — HSA notification, fastest approval (1–2 weeks), but smallest market
• Thailand — FDA notification + halal certification for the Muslim-majority Southern segment. Halal Korean SKUs command 8–15% retail premium.
• Vietnam — Ministry of Health notification; rapidly growing K-beauty retail market
• Indonesia — BPOM notification + mandatory halal (since 2024). Required halal-certified ingredients can shrink the eligible Korean SKU list by 30–40%.
• Philippines — FDA notification; rapidly growing online-first K-beauty channel

Japan — PMDA and Quasi-Drug Distinction

Japan treats many active cosmetics (whitening, anti-aging, sunscreen, anti-wrinkle) as "quasi-drugs" (医薬部外品), requiring PMDA approval:

• Quasi-drug approval timeline — 6–24 months. Cost: ¥800,000–¥3,000,000 ($5,500–$20,500) per SKU.
• Korean active SKUs often need reformulation — Korean niacinamide serums above 5%, retinal night creams, and SPF50+ products often require Japan-specific reformulation or quasi-drug filing.
• Distribution gatekeeping — Japan retail favors local-language brand assets, native consultation, and PMDA-approved status. Direct-to-consumer (DTC) via Rakuten/Amazon Japan is the typical first entry channel before brick-and-mortar.

For category-specific sourcing detail (which Korean SKUs face the least region-specific friction), see the best Korean night cream wholesale guide, Korean niacinamide serum guide, and clean Korean beauty brands curated guide.

Pre-PO Region Checklist (2026)

Before any Korean-cosmetics PO over $10,000, run this checklist tailored to your import region:

1. ☐ Supplier holds destination-region regulatory registration (FDA facility / EU RP / CDSCO / etc.)
2. ☐ SKU-level certifications match destination requirements (MoCRA, CPNP, Form 42/43, halal where required)
3. ☐ Sample batch CoA (Certificate of Analysis) reviewed for destination-region restricted ingredients
4. ☐ Korean brand has prior export history to your region (de-risk first-shipment customs issues)
5. ☐ Local Responsible Person / Importer of Record identified and onboarded
6. ☐ Labeling adaptation cost added to landed cost calculation
7. ☐ Shelf-life realistic against your retail sell-through plan (allow ≥12 months remaining)

For category-specific MOQ planning, see the K-Beauty MOQ guide and the K-Beauty sourcing guide for USA & Europe.

Stuck on a customs or compliance question?

Importing rules shift by market — MoCRA in the US, CPNP in the EU, CDSCO in India, PMDA in Japan — and the paperwork is where shipments stall. Ask buyers who've already cleared your destination, and get input from brands used to exporting, on Naru Talk, our K-beauty sourcing community. Then browse verified Korean brands and start sourcing with the compliance basics already covered.