Free Korean Skincare Sample Box for Retailers: How Naru Box Works

Free Korean Skincare Sample Box for Retailers: How Naru Box Works

Every K-beauty buyer knows the problem. A brand looks great on Instagram, the price list looks fair, and the minimum order looks manageable — but you have never touched the product. Ordering a full carton of something your customers might not like is the most expensive way to find out.

That is why we built Naru Box: a free Korean skincare sample box for retailers, distributors and online sellers. You choose the brands, we send the samples, and you decide what goes on your shelf before you place a wholesale order.

What is Naru Box?

Naru Box is a sample box you build yourself on Hannaru. Instead of emailing each brand and waiting for replies, you browse sample sets from verified Korean brands, add the ones you want, and receive them together.

• Free samples — you do not pay for the products.
• Free shipping on your first box — once you're approved (otherwise one flat fee, shown before checkout).
• Pay once — one shipping payment per box, tracked to your door.
• One box, several brands — compare products side by side instead of one parcel at a time.

Build your Naru Box →

Who is it for?

Naru Box is made for people who buy Korean beauty to sell:

• Independent beauty shops and pharmacies adding a K-beauty shelf
• Online stores and marketplace sellers testing new brands
• Distributors and importers screening brands for their region
• Salons, spas and clinics looking for professional skincare lines

It is not a monthly subscription box for personal use. If you are shopping for yourself, a consumer K-beauty box is the better fit. If you are choosing what to stock, Naru Box is built for you.

How it works

1. Browse sample sets. Each set is put together by the brand to show its range — for example, a fragrance house may send three scents that cover its whole line, not three versions of one bottle.
2. Add sets to your box. Pick the brands that fit your customers and your market.
3. Talk to the brand. Have a question about ingredients, certifications or pricing? Use "Message brand" to ask the brand directly.
4. Receive and test. Your samples arrive in one box. Test texture, scent, packaging and how they look next to what you already sell.
5. Order wholesale with confidence. When you find a winner, request a quote and move to your first order.

Why sample before you order?

Sampling is not a formality. It answers the questions a price list cannot:

• Will my customers like the texture and scent? Korean skincare often feels lighter than Western products — check it against your market.
• Does the packaging survive shipping and look right on my shelf?
• Is the English labeling ready for my market, or will I need stickers?
• How does it compare with the brands I already carry?

A few samples now can save you from a full carton of slow-moving stock later. For a step-by-step guide on working with brands, see our K-beauty sample request guide.

Naru Box vs. requesting samples by email

	Emailing each brand	Naru Box
Brands per request	One	Several in one box
Cost	Often samples + courier fees	Free samples; first box ships free once approved
Payment details	Sometimes a card or deposit	One shipping payment, no deposit
Comparing products	Parcels arrive at different times	Side by side, in one box
Talking to the brand	Separate email threads	"Message brand" on Hannaru

Verified brands, direct relationship

Every brand on Hannaru is a verified Korean company — more than 200+ brands across skincare, makeup, hair, body and more. When you sample through Naru Box, you are talking to the brand itself, not a reseller. That matters when you move to wholesale: pricing, minimum order quantities and exclusivity are agreed directly. Read more in our guide to K-beauty wholesale minimum orders.

Frequently asked questions

Is Naru Box really free? Yes. The samples are free. Approved buyers get their first box shipped free; otherwise one flat shipping fee per box, shown before checkout. Duties and taxes at your border are not included.

Do I have to place an order after sampling? No. Sampling is how you decide. Order only the brands that work for your customers.

Can I choose which brands go in my box? Yes. You build the box yourself from the sample sets available on Hannaru.

I am a distributor looking for exclusive rights. Can I start with Naru Box? Yes — sampling is the usual first step. Use "Message brand" to raise exclusivity and regional terms with the brand directly.

Start building your box

The fastest way to find your next best-seller is to try it. Pick the brands that fit your shelf, and let the products speak for themselves.

Build your free Naru Box → · Browse all brands →