Keitrine Soap

Baegayul Caitlin Soap is a daily skincare cleansing bar formulated around Coix (Job’s Tears), a traditional botanical ingredient widely used in Korean skincare, and complemented by soothing botanical extracts including Centella Asiatica, Scutellaria Baicalensis (Baikal Skullcap), and Artemisia Capillaris (Mugwort). The product was developed in response to a common concern associated with conventional Coix-based soaps—the tight, overly dry feeling that can occur after cleansing. Through repeated formulation improvements, Caitlin Soap was designed to deliver effective cleansing while maintaining a comfortable skin feel after washing. It quickly creates a rich, dense, and creamy lather that helps lift away excess sebum, impurities, and buildup from the skin while minimizing unnecessary friction during cleansing. Coix (Job’s Tears) serves as the key ingredient, helping remove excess sebum and impurities while refining rough, uneven-looking skin texture and leaving the complexion feeling clean and smooth. Centella Asiatica provides soothing and conditioning benefits, helping calm skin that may feel sensitive or stressed by environmental factors or daily cleansing. Scutellaria Baicalensis Root Extract supports skin conditioning and helps maintain a balanced, healthy-looking complexion, while Artemisia Capillaris Extract contributes additional soothing and purifying care for skin affected by excess oil and daily environmental exposure. This combination creates a Purifying + Soothing botanical cleansing system that goes beyond basic cleansing by supporting skin texture, comfort, and overall skin condition. The dense, elastic foam acts as a soft cushion between the hands and skin, allowing impurities and excess oil to be effectively cleansed with less direct friction. Despite its strong cleansing performance, the formula is designed to avoid leaving the skin feeling excessively stripped or uncomfortable, providing a fresh, clean, and comfortably soft finish. Caitlin Soap is particularly suitable for oily, combination, blemish-prone, and congested skin, as well as consumers looking for a daily cleanser that combines effective sebum and impurity removal with botanical soothing care. Rather than being positioned as simply a traditional Coix soap, Caitlin Soap offers a differentiated Coix-Based Purifying + Botanical Soothing + Daily Trouble Care concept, making it a versatile skincare cleansing bar for consumers seeking both cleansing performance and skin-conditioning benefits.