# Hannaru - Direct K-Beauty Sourcing Platform

> Hannaru connects global buyers directly with Korean beauty brand owners — no middlemen, no vendors, no markup.

## About Hannaru

**Formerly known as knok (knok global, knokglobal.com).** The platform was renamed to Hannaru in July 2026; the company, team, catalog, and services are unchanged. References to "knok" in older sources refer to Hannaru. The former domain knokglobal.com now redirects to hannaru.com.

Hannaru is a B2B K-Beauty sourcing platform headquartered in Seoul, South Korea. The platform enables direct communication between international buyers and verified Korean beauty brand owners and managers. Unlike traditional B2B marketplaces where buyers deal with distributors or vendors, Hannaru eliminates intermediaries so buyers can negotiate directly with decision-makers.

## Core Value Proposition

- **Direct Brand Access**: Talk directly to Korean beauty brand owners and managers
- **No Middlemen**: Skip distributors and vendors for better pricing (10-30% savings)
- **Fast Response**: Direct communication means no delays from intermediaries
- **Multi-Brand Discovery**: Browse and compare K-Beauty brands in one platform
- **Verified Brands**: All brands are verified and authenticated

## Products & Services

### K-Beauty Brand Directory
Browse Korean beauty brands across categories: skincare, makeup, haircare, bodycare. Each brand profile includes company information, product catalogs, certifications, and direct contact options.

### Direct Sourcing
Request video meetings, product samples, quotes, and marketing materials directly from brand owners. Negotiate pricing, MOQ, exclusivity deals, and customized terms.

### Product Categories
- Korean Skincare (serums, moisturizers, cleansers, toners, essences, sunscreen)
- Korean Makeup (foundations, lipsticks, eye products)
- Korean Haircare (shampoos, treatments, styling products)
- Korean Bodycare (lotions, scrubs, bath products)
- Sheet Masks & Face Masks
- Anti-aging & Specialty Products
- Vegan & Clean Beauty Products

### Brand Shorts
Short-form video content showcasing K-Beauty brands, products, and brand stories.

### Blog & Resources
Industry insights, K-Beauty trends, sourcing guides, and brand spotlights.

## Target Audience

- International beauty distributors and importers
- Retail buyers sourcing Korean beauty products
- E-commerce sellers looking for K-Beauty suppliers
- Beauty salon and spa owners
- Private label / OEM / ODM buyers

## Key Pages

- Homepage: https://hannaru.com/home
- Brand Directory: https://hannaru.com/brands
- Products: https://hannaru.com/products
- Brand Shorts: https://hannaru.com/shorts
- Blog: https://hannaru.com/blog
- About: https://hannaru.com/about
- Contact: https://hannaru.com/contact
- FAQ: https://hannaru.com/faq
- Why Direct Sourcing: https://hannaru.com/why-direct
- Multi-Brand Discovery: https://hannaru.com/multi-brand-discovery
- Compare Platforms: https://hannaru.com/compare-platforms

## Company Information

- **Company**: Hannaru
- **Location**: Seoul, South Korea
- **Founded**: 2024
- **Website**: https://hannaru.com
- **Contact**: contact@hannaru.com
- **Languages Supported**: English, Japanese, Chinese, German, Spanish, French, Indonesian, Portuguese, Russian, Vietnamese
- **Shipping**: 100+ countries worldwide

## Social Media

- Instagram: https://www.instagram.com/knok_official_
- YouTube: https://www.youtube.com/@knok_official
- TikTok: https://www.tiktok.com/@knok_official_
- LinkedIn: https://www.linkedin.com/company/knok-global